A mobile phone user. Safaricom's share of voice market has dropped by 3.8 percentage points in the past year. PHOTO | FILE
orate News
Tecno Mobile has launched its Sh40,000 flagship phone in Kenya, making it the first 4G device by the Chinese tech firm to hit the local market.
The technology company has been focusing on the mid to lower
end of the market with low-cost devices and its premium Phantom series,
including the new Phantom 5.
“The evolution of the mobile phone has dramatically
changed the way people experience the world around them. When we
launched the first Tecno device in Africa 5 years ago, Internet
penetration stood at two or three times less than what it is now,” said
Hanane Karroumi, the Tecno Mobile public relations manager.
Tecno is basing its competitive advantage on the
low price point compared to other companies that have priced their
flagships devices at up to Sh100,000. According to the technology maker,
Tecno controls 18.1 per cent of the Kenyan market.
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