New York-based hotel group Carlson Rezidor is
set to open a second high-end Radisson Blu hotel in Nairobi in 2016 on a
property adjacent to State House.
The property, with 123 units, is Carlson Rezidor’s third project in Nairobi and the group’s fifth Radisson Blu brand in Africa.
Earlier this year, the chain opened its first Nairobi hotel, with 271 rooms, in Upper Hill.
GLOBAL FOOTPRINT
By
the end of the year, five other openings are expected including Park
Inn Nairobi —a business and leisure facility— as well as other Radisson
Blu hotels in Lomé (Togo), Maputo (Mozambique) and Nigeria.
Carlson Rezidor has 65 hotels in 27 African countries, with 30 in operation and 35 still under development.
Making
the announcement during the African Hotel Investment Forum (AHIF)
Rezidor CEO Wolfgang Neumann said Africa is a powerhouse driven by
economic growth, rapid urbanisation and favourable demographics, but
facing an undersupply of quality hotel rooms.
“Africa
offers huge opportunities for growth. It plays a key role in our
long-term strategy targeting asset-light and sustainable growth in EMEA
and particularly in emerging markets. We want to be a leading player in
the travel and tourism sector across the continent,” Mr Neumann said.
Carlson Rezidor group opened eight hotels in Africa in 2015, three of them on the same day.
It also made its entrance to the Indian Ocean with two resort openings in Mauritius.
CARLSON REZIDOR BRANDS
Carlson
Rezidor aims to establish its core brand Radisson Blu as the leading
upper-upscale brand in African capital cities and economic hubs.
Its
sister brand Park Inn, a young and dynamic mid-market brand, is set
for scaled growth in high potential primary and secondary markets.
Additional segments are covered through the new luxury Quorvus Collection and the lifestyle select brand Radisson Red.
“In
2015, we signed the first Radisson Red hotel in EMEA in Cape Town which
will be very prominently located at V&A waterfront and open in
2017, leading the way for a further roll-out of Radisson Red in African
urban destinations”, chief development officer of Rezidor Elie Younes
said.
Carlson Rezidor opened its
first hotel in Africa in 2000, the Radisson Blu Waterfront Hotel in Cape
Town, which serves as its base for the group’s operations.
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