Malaysia Airlines is "technically bankrupt", its new German CEO
said Monday as he outlined plans to stabilise the failing flag carrier
including 6,000 job cuts.
"We are technically bankrupt
and that decline of performance started long before the tragic events of
2014," Christoph Mueller told reporters, referring to two deadly
disasters that rocked the airline last year.
Malaysia
Airlines took its first major steps on Monday under Mueller, sending
termination letters to all of its roughly 20,000 employees, followed by
new contracts offered to 14,000 of them.
The exercise — which was expected — trims around 6,000 jobs.
Mueller
had previously initiated turnarounds at Ireland's Aer Lingus and
Belgium's Sabena that earned him the nickname "The Terminator" for his
job-slashing.
NEW BRAND IMAGE
Under
Mueller, 52, the carrier plans to "re-invent" itself beginning from
September 1 with an unspecified new brand image and expected new livery
as it seeks to shed the stigma of a disastrous 2014.
In
March of last year, Flight MH370 disappeared with 239 passengers and
crew aboard and remains missing. Four months later, Flight MH17 was
blown out of the sky by a suspected ground-to-air missile over Ukraine
and all 298 people on board were killed.
The tragedies
were the final straw for an airline that analysts say had been poorly
managed for years, slipping further into the red.
A state investment fund took it over in a rescue bid late last year, tapping Mueller to take the helm.
A state investment fund took it over in a rescue bid late last year, tapping Mueller to take the helm.
Mueller
said he planned to "stop the bleeding" in 2015, stabilise the business
next year, and seek to start growing again by 2017.
Mueller,
in an email to staff last month, had warned that a major overhaul was
necessary as the airline was weighed down by "uncompetitive cost levels"
20 percent higher than its rivals.
Besides cutting
staff, Malaysia Airlines is expected to trim unprofitable long-haul
routes, but Mueller said those plans could not yet be divulged for
competitive reasons.
No comments :
Post a Comment