Monday, June 1, 2015

Malaysia Airlines 'technically bankrupt', new CEO says

A man wearing military fatigues stands next to the wreckage of a Malaysian Airlines plane carrying 295 people from Amsterdam to Kuala Lumpur after it crashed near the town of Shaktarsk in rebel-held east Ukraine on July 17, 2014.  A former US Congressman Ron Paul has defended the Russian government against allegations that it was involved in shooting down a Malaysian Airliner in Ukraine. PHOTO | AFP
A man wearing military fatigues stands next to the wreckage of a Malaysian Airlines plane carrying 295 people from Amsterdam to Kuala Lumpur after it crashed near the town of Shaktarsk in rebel-held east Ukraine on July 17, 2014. PHOTO | AFP  
By AFP
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Malaysia Airlines is "technically bankrupt", its new German CEO said Monday as he outlined plans to stabilise the failing flag carrier including 6,000 job cuts.
"We are technically bankrupt and that decline of performance started long before the tragic events of 2014," Christoph Mueller told reporters, referring to two deadly disasters that rocked the airline last year.
Malaysia Airlines took its first major steps on Monday under Mueller, sending termination letters to all of its roughly 20,000 employees, followed by new contracts offered to 14,000 of them.
The exercise — which was expected — trims around 6,000 jobs.
Mueller had previously initiated turnarounds at Ireland's Aer Lingus and Belgium's Sabena that earned him the nickname "The Terminator" for his job-slashing.
NEW BRAND IMAGE
Under Mueller, 52, the carrier plans to "re-invent" itself beginning from September 1 with an unspecified new brand image and expected new livery as it seeks to shed the stigma of a disastrous 2014.
In March of last year, Flight MH370 disappeared with 239 passengers and crew aboard and remains missing. Four months later, Flight MH17 was blown out of the sky by a suspected ground-to-air missile over Ukraine and all 298 people on board were killed.
The tragedies were the final straw for an airline that analysts say had been poorly managed for years, slipping further into the red.
A state investment fund took it over in a rescue bid late last year, tapping Mueller to take the helm.
Mueller said he planned to "stop the bleeding" in 2015, stabilise the business next year, and seek to start growing again by 2017.
Mueller, in an email to staff last month, had warned that a major overhaul was necessary as the airline was weighed down by "uncompetitive cost levels" 20 percent higher than its rivals.
Besides cutting staff, Malaysia Airlines is expected to trim unprofitable long-haul routes, but Mueller said those plans could not yet be divulged for competitive reasons.

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