Thursday, June 25, 2015

Luxury is the name of the game in real estate

A view  of the Vipingo Ridge, which is among
A view of the Vipingo Ridge, which is among the high-end properties at the Coast. FILE 
By GITONGA MARETE
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Developers in the real estate sector in Mombasa, like those in other parts of the country, are coming up with properties targeting middle- and upper-income earners, with luxury as their selling point. They have gone on the offensive, putting up multi-billion housing units and green projects, targeting the high-end market.
The English Point Marina and Vipingo Ridge golf course in Mombasa are just two examples.
The sector has also witnessed a shift from hotel accommodation to high-end apartments since guests, especially local ones, prefer them to hotels. This is because besides the privacy and comfort they offer, they are also cheaper.
While beach hotels charge up to Sh20,000 per night per person during peak season, a three-bedroom apartment goes for Sh40,000 per night and can accommodate a family or group of five.
As a result, hotel owners are planning to incorporate apartments in their establishments, or even replace the hotel with high-rise apartments, as is the case with Ocean Seven, which is being put up at Sun N Sand resort.
“The development comprises seven towers rising 17 floors with a total of 325 three- and four-bedroom apartments. There will also be a convention centre, the largest in east and central Africa,” Sun N Sand Resident Manager Daudi Nyambu said of the project, which is to be completed in five years.
Coral Property Consultants Ltd is also developing a six-floor apartment block near the Kenyatta Beach. Joining these establishments on the beachfront is the nearly complete Sh500 million Xanadu, which comprises 25 three-bedroom units and five penthouses.
Even with an apartment going for up to between Sh40 million, and Sh55 million for a penthouse, most of the units have been sold, according to Paul Kinoti, a property agent. He says Xanadu is a development that offers an opportunity for a “sensational lifestyle on the beach”.
However, there are other housing projects targeting lower income earners, such as those being developed by the Kenya Projects Group, a partnership between investment companies, consultancy firms, savings and credit co-operative societies, self-help groups and landlords.
The company is building budget homes in Mtwapa, with prices ranging between Sh1 million and Sh1.4 million for a two-bedroom unit; Sh2.5 and Sh3 million for a three-bedroom unit and Sh3.8 million for a four-bedroom house.
“Due to an increase in population and urbanisation, the Kenyan housing sector has been unable to provide sufficient, affordable housing.
Motivated by our commitment to Kenyans and in line with Kenya Vision 2030, which aims to provide the country’s population with adequate and decent housing in a sustainable environment, we embarked on a mission of ensuring Kenyans are able to own a home,” says Anthony Murithi, the project adviser.
“After extensive research on what is available in the market, we established that most Kenyans cannot afford the houses that are being built, with most of them going for Sh7 million. That is why we came up with this idea. We plan to build at least 300 units, with 144 already completed and sold,” he added.
At the same time, the owners of old apartments are injecting new life into the properties by introducing new concepts such as conference facilities and restaurants as they improve the ambience to appeal to guests and investors with a taste for luxury.
The shift is informed by the fact that most people now prefer private locations for holidays and meetings. Even among those attending conferences want to be comfortable.
EXCITE THE MARKET
Mr Brian Mwakesi, general manager at Sunset Paradise Apartments, says they now have a swimming pool, a gym and private clubhouse. The complex comprises two-, three- and four-bedroom apartments, with an entry price of Sh10.5 million for a two-bedroom unit.
“We studied the market and realised that if we were to attract buyers, we had to excite the market by infusing the boutique hotel into the apartment. We are also constructing a four-star restaurant, which was inspired by the need to make the holiday-rental a perennial business, unlike the holiday apartments that rely on seasonal business,” says Mr Mwakesi.
This market has become so lucrative that investors are no longer selling apartments. Instead, they are targeting conferencing, which attracts more money.
In Diani, Kwale County, for instance, Ms Regina Mwangi, the general manager at Diani Place, which was put up at a cost of Sh200 million, says the units are not for sale.  
“We have 21 fully furnished apartments and conference facilities. Our target market is corporates and other people who wish to hold meetings in an exclusive environment,” she said, adding that while they offer daily weekly, and monthly rates for conferences.
The real estate and tourism sectors at the South Coast are also set for transformation after the government announced that the construction of the long-awaited Dongo Kundu bypass would start soon. The bypass, which has been in the works for more than 30 years, has been hailed as the solution to the congestion on the Likoni ferry, which is blamed for the underdevelopment of the South Coast.
With more 300,000 people and 5,000 vehicles using the channel each day, the Kenya Ferry Services (KFS) has literally rin out of options on how to address the problem of ferry breakdowns and delays.
THE BYPASS
Despite the allocation of Sh1.3 billion for the purchase of two new ferries during the 2015/2016 financial year, which is expected to ease pressure on the existing vessels, tourism stakeholders believe that it is the bypass that will solve the problem. 
“Tourism in the South Coast has never achieved its potential due to the challenges the Likoni channel poses and the bypass is long overdue.
We in the tourism industry believe that the road is the key that will unlock the potential of Ukunda and Diani,” Sam Ikwaye, the executive officer of the Kenya Association of Hotelkeepers and Caterers (KAHC) said, adding that the bypass would also encourage investors in the sector, since they were shying away from putting their money in an area faced with serious transport problems.
“While over the years we have received numerous complaints by guests who miss flights after being delayed at the crossing, cancellations of major events in Diani hotels have been blamed on the inconveniences at the ferries,” he added. 
According to property developers, the road will lead to increased value of properties in the area. The south coast has generally experienced low investment in property, a situation that has been blamed on accessibility.
However, players in the sector are concerned over the state of the land registry at Kwale County, which they say is unable to cope with the current demand by developers trooping into the county following prospects brought about by the development of the bypass.
“Investors have started making inquiries of how they can buy land in Kwale County because they know the area will now be accessible. We expect prices of land to appreciate by more than 100 per cent in the next three years,” said Kenya Property Developers Association (KPDA) Mombasa chapter chairman Mwenda Thuranira. 
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