PHILADELPHIA
For most Kenyans living abroad, the most valued investment back home is real estate.
Mr
Cliff Nakitare, a Kenyan resident of Maryland, US, attributes this to
the strong links most people living in the diaspora have with Kenya.
“We
live in two worlds: the world we now occupy abroad and the world we
left behind in Kenya. At every turn, you will find these two worlds
colliding,” he says.
For most people living abroad, owning a house in Kenya is a measure of success.
“That
is why you are seeing this scramble to buy homes in Kenya — a scramble
that has led mortgage lenders, construction companies and other lending
institutions to seek the diaspora pie,” says Mr Nakitare.
Nairobi-based Kings Pride Properties is one such company seeking a share of the diaspora market in the US.
“There
are three aspects of our products that seem to be very popular with
Kenyans living abroad. First is our 'zero' down payment plan — commonly
known as the 30 per cent down payment that most other developers insist
on. Second is the location of our homes and the security guarantees we
offer; and lastly, we are reasonably priced,” says Mr Bico Oguta, one of
the company’s sales representatives based in Nairobi.
He
explains that the growing interest in real estate by Kenyans living
abroad has made the company dedicate a department for them. The firm is
also involved in the Kenya Diaspora Home Expo scheduled to take place in
Dallas, Texas, on July 4-5, 2015.
A similar exhibition was held in New Jersey last year.
Mr
Dominic Karau, the business development director of Kings Pride, says
what puts off most Kenyans living abroad from owning properties back
home is not only the long and tedious process of negotiating for a loan
but also the high costs associated with most properties.
“Many people would want to own homes back in Kenya but the high deposits tied to mortgages are a big constraint,” he says.
Mr
Nakitare says the “zero downpayment” option is attractive since “our
lifestyle abroad is such that we live from paycheque to paycheque”.
The
company already has projects underway in Ruaka (Glenwood Gardens),
Kiambu Road (Runda Park), Riruta (Vermont Park), and Thika (Castle
Park).
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