A local banking hall. Automation could see banking fees drop and deliver on profitability. PHOTO | FILE |
NATION MEDIA GROUP
By MBUGUA NJIHIA
The rigidity of the financial services sector has not
played in the favour of the 42 players and when you add the recent
budget curveball that requires players to raise the minimum core capital
to Sh5 billion up from the current Sh1 billion, signalling the start of
industry-wide consolidation, it may be a case of too little too late.
There is a chance at redemption for financial service
players, if they can move quickly to position killer-service
propositions that would deliver a differentiated user experience and
additional value, even as variants of their current offerings.
Opportunity
Banks have for years tried to push the Kenyan
consumer to adopt credit cards with dismal numbers. It is not that we
are averse to debt but the cost of consuming the card product is high.
Look at the success of Mshwari to see how access to debt instruments can open up new opportunities and markets.
Using aggregated consumer banking activity with
real-time business intelligence from various sources, banks can provide a
new service that would mimic the credit card opportunity with the
element of shared risk since many consumers may operate more than one
bank account and depending on the ask, they can dynamically split the
risk and profit appropriately.
The bread and butter for many banks outside their
loan books has been fees. Many consumers are not up to speed on the
service charges that are levied.
Automation and interoperability which reduce both
front and back office overheads can see these fees drop by a significant
margin.
Leaner operations coupled with agency banking would
deliver on profitability even on lower margins, from volumes driven by
increased utility.
Do more
The majority of the banks are already members of
the consortiums that own the switches. Owning the switch also means
controlling the costs of service delivery and the switch doesn’t need to
turn a profit in my opinion.
The innovation on services should however stem from
here with a combined research and development outfit and shared total
cost of ownership, breeding co-option that will see value delivered in
other ways such as customer service and service bouquets.
An interbank mobile money platform will need to do
more and not have a first line strategic plan as crippling the telcos
person to person business.
The question they would ask is, what these p2p
transfers are utilised for and position themselves at the beginning and
at the end of those transactions.
It’s time to stop playing catch up.
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