By MBUGUA NJIHIA
I am impressed by the work that went into the M-Pesa Generation II platform iteration.
While it has grown in complexity, it covers almost all the
permutations that make for a more efficient business operation where the
speed of cash flow is key to sustaining many enterprises.
We have, in the past, explored how the banking sector was caught napping, as Safaricom extended its focus from peer-to-peer money movement to business transactions.
This has a number of benefits on SMEs, both in relation to trade between themselves and trade with large enterprises.
The benefits of M-Pesa Gen II are best realised
when hinged onto valued added platforms such as Lipisha, KopoKopo,
WezaTele and others, which via application programming interfaces
(APIs), can marry data generated by a firm and automate certain
processes with business owners avoiding the back-end admin complexity
on the M-Pesa Gen II dashboards.
Payment collections
We have already been doing this for years, with
players such as Cellulant, PesaPal, JamboPay among others having built
sizable business providing payment aggregator services to a growing
number of customers, most notably utility companies.
The M-Pesa Gen II value that is realised is on the
consumer side, where LipaNaMpesa online is poised for an overhaul that
will see a departure from the use of the Bonga PIN to complete online
transactions.
The possibility of push payments opens up a new
avenue of opportunities in differentiated M an E commerce user
experiences. The result will be higher value baskets and lower cart
abandonment rates, where most attrition happens at checkout.
Supplier payments
With a growing number of businesses having adopted
the paybill and buy goods facilities, it is now possible to move
payments directly from one paybill number to another in real-time.
Think of a scenario where the enterprise resource
planning platform or customer relationship management system raises a
payment request to a customer with all parameters already embedded and
it only takes a simple maker — checker process to have the payments
approved and moved with all authorisations and know-your-customer
verified.
Access to capital
The only downside to the M-Pesa Gen II ecosystem
that would apply to businesses is access to additional support services,
core of which is access to loans.
Any growing business will at some point in their
lifetime require this facility, whether it is to fuel growth or service a
purchase order.
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