NMG in Sh100 million deal with GOtv

Mutunga Mbuvi, 38, a winner in the 'Dunga Milli' promotion receives Sh1 million cheque from GOtv Kenya General Manager, Felix Kyengo and Nation Media Group CEO Linus Gitahi at the announcement of a Sh100 million deal and the launch of 'Dunga Milli Mtaani campaign at the Nation Centre on May 7, 2015. PHOTO | CHARLES KAMAU 

In Summary

• On his part, Nation Media Group CEO, Linus Gitahi commended GOtv for its insight in partnering with the market leader and promised to push its digital migration agenda.
• The new promotion is an extension of the initial 'Dunga Milli' Campaign unveiled 8 weeks ago that saw winners from across the country turn into instant millionaires as they transformed their viewing experience in one stroke.
• GOtv extends ‘Dunga Milli’ campaign for a further 5 weeks with a guarantee of unveiling 5 more Kenyan millionaires for subscribing to GOtv.

By NATION REPORTER
More by this Author

GOtv, today inked a Sh100 million campaign with Nation Media Group.

The campaign dubbed ‘Dunga Milli Mtaani’ will see lucky subscribers win Sh1 million among other daily prizes. 

GOtv Kenya General Manager, Felix Kyengo exuded confidence in the partnership given NMG’s leadership in the media industry.

“As a leading digital operator, GOtv Kenya is confident that Kenyans will be informed of the numerous digital migration benefits by the leading, most credible regional media house in Kenya.”

On his part, Nation Media Group CEO, Linus Gitahi commended GOtv for its insight in partnering with the market leader and promised to push its digital migration agenda.

MORE CHOICE

“As the leading multi-media house in the East African region, our print electronic media and internet platforms attract a regular readership quite unparalleled in the region. We are sure that GOtv will reap immense benefits from this win-win solution,” said Mr Gitahi.

The new promotion is an extension of the initial 'Dunga Milli' Campaign unveiled 8 weeks ago that saw winners from across the country turn into instant millionaires as they transformed their viewing experience in one stroke.

Speaking during the event Mr Kyengo, said, “The extended 'Dunga Milli Reloaded' Campaignwill allow us to further changes the lives of Kenyans for an additional 5 weeks by rewarding them on a daily and weekly basis for going digital with GOtv, while enjoying the instant benefits of increased choice in local and international content.” 

“After the overwhelming success of the Dunga Milli competition and witnessing how it has changed the lives of ordinary Kenyans there was no way we could end the competition after the initial 8 weeks.”

Kyengo said given the discounted rate, he was confident more Kenyans would migrate with GOtv ahead of the global June 2015 deadline.

“GOtv is helping Kenya to go digital and enabling them to access the best quality local and international programming. As a true migration partner and a leader in the digital arena it is important that we play a pivotal role towards accelerating Kenya’s digital migration process.

"For a special price offer of only Sh1,399, including 2 months GOtv Plus subscription, Kenyan’s can enjoy the best international and local programming,” he said.

At the same time, GOtv announced the eighth ‘Dunga Milli’ winner, a businessman based in Nairobi.

GOtv now covers over 30 cities in its pursuit to enable the government to achieve a speedy migration from analogue to digital broadcasting.