By MBUGUA NJIHIA
Things are about to get dull and boring in the African technology space and I will tell you why.
We have come a long way from the excitement of multiple
cables landing at our coastlines, the release of the fully featured
brand X phone running the latest Y operating system and the building...
of vanity applications that used any available API to showcase what we dubbed “m-vitus” following the craze of appending the prefix denoting the mobile and internet focus of the projects.
of vanity applications that used any available API to showcase what we dubbed “m-vitus” following the craze of appending the prefix denoting the mobile and internet focus of the projects.
The coming to maturity of the African technology
ecosystem with lessons learnt, expectations framed, capital widely
available and more accessible, will see more hands on deck working to
grow opportunities that have survived the onslaught of the startup
phase.
Even those that start up going forward are
cognizant of the fact that the market has grown to expect nothing but
revolutionary and solid business concepts, having grown numb from the
celebrations of earlier years. It is going to take a lot more to push
the needle and that will call for silence.
Silence in the sense that teams will be hard at
work, with the pressure of return on capital – for those using other
people’s money – weighing heavy or the need to get beyond proof of
concept and on to monetisation with a limited runway being a reality for
those on the bootstrapped track.
Consumers in markets like Kenya are now tipping
into the adoption phase, powered by a government focus on going digital;
Huduma centers, the eCitizen portal and various other digital channels
helping convert the sceptics, the laggards and the plain clueless. A
more knowledgeable consumer will only grow stricter in their demand for
better quality products.
Think about it this way; we have dipped our feet
into payments disruption, pushed the growth of m-commerce, driven
acceptance of the sharing economy, seen shifts in manufacturing using 3D
printing, grown into smarter agriculture and even smarter cities,
up-ended education and plugged into a myriad of other opportunities. Our
standards and expectations of the possibilities have gone up a notch.
This dullness that I speak of is not negative by any measure, nor does it point to a projected poor return on investment.
Just like those in the manufacturing industry
making soap or some other utility that we have come to assume its use in
our day to day, once ingrained, the novelty wears off but the business
as a profitable engine powers on, sometimes for decades delivering value
to everyone in the chain, with periodic shifts that keep markets
interested and consuming, which is not a bad place to mature into.
The writer is CEO of Symbiotic | www.mbuguanjihia.com | @mbuguanjihia
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