By EDWARD OMETE
The health sector is projected to surpass banking and
will be valued at about three times bigger. Perhaps informed by this
the banks are starting to work on how they can get a piece of this
market. This more so as the traditional banking model faces an onslaught
from telecoms companies that now offer financial services.
Data from the Central Bank of Kenya’s indicate an odd
40-something banks, several microfinance banks and in between a few well
capitated saccos that can compete in this battle field.
In the past banks’ engagement in health care has
been through loan products targeting health workers and entrepreneurs.
For instance Commercial Bank of Africa’s Tiba Finance for financing
medical products for hospitals, medical clinics and physician practices.
NIC Bank has an asset financing product similar to
Chase Bank’s. Quite a few have now ventured into the tricky world of
asset leasing.
For the moment, these products are rudimentary
because they do not address the entire needs of the entrepreneur in
health enterprise. Most focus on a particular aspect of the medical
practice missing other critical component.
The targeting of the health industry should be
informed by the guaranteed rise in health care expenditure. Arguably it
is one of the few industries without a recession. You must spend on
health care, whether it is good times or bad.
Secondly, as the medical conditions become more
complicated and chronic so does the per capita expenditure. A rise in
wealth or income and life expectancy is also accompanied by increased
health costs. One has to compare the health expenditure across the age
brackets to see this assessment.
My analysis of financial statements of four small
clinics reveals the reason for the scramble. On average each clinic paid
Sh110,000 in bank charges annually. In the first three years’ they took
five loans with a bank commission of Sh1 million.
Branch networks
Now, there are estimated to be about 10,000 medical
clinics, over 1,500 medical centres and about 1,000 hospitals. The
general rule is the more complex the facility, the more the charges.
Perhaps, this is the reason banks have been eyeing
the sector and a shift is now appearing as they also venturing into
health care.
However, these traditional revenue streams could
reduce as rivals like saccos catch up in terms of strategy, branch
networks and capital bases.
Previously banks had deals as intermediaries where
they got money from donors, development agencies or vendors of medical
equipment for onward lending to medics for equipment purchase. Such
avenues are now dwindling because a few of these entities have opted to
deal directly with the doctors.
A good example is a proposed deal between an
international medical credit fund with the doctors’ sacco. Previously it
distributed its loan products through banks which were more expensive
by a 5-10 percentage point. This deal will definitely reduce bank loans
taken by health entrepreneurs for medical equipment.
As the medics saccos gain more financial muscle and
increase their branch networks, it is likely that health workers will
focus there too. Financial institutions, therefore, have to develop
tailored packages and engage with medics as competition rises.
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