In Summary
With a total of 31 million subscriber identification
module (Sim) cards currently in use here, this market cannot afford to
operate obscurely. Transparency is about making it clear to both
subscribers .....
and regulators the special services on offer and why as well as how long they will apply. That way, there will be mutual trust between the internal and external publics of mobile phone firms which basically have different interests.
and regulators the special services on offer and why as well as how long they will apply. That way, there will be mutual trust between the internal and external publics of mobile phone firms which basically have different interests.
The recent confusion arising from slightly
higher mobile phone tariffs for accessing voice and data bundles point
to a need for transparency and fairness in handling the
telecommunication business.
With a total of 31 million subscriber
identification module (Sim) cards currently in use here, this market
cannot afford to operate obscurely. Transparency is about making it
clear to both subscribers and regulators the special services on offer
and why as well as how long they will apply. That way, there will be
mutual trust between the internal and external publics of mobile phone
firms which basically have different interests.
Mobile phone firms are here to make profit and
customers want the right quality and quantity of services at affordable
rates. Seemingly hoping that wishes will turn into horses, some
customers want quality services at no cost at all. These conflicting
interests can only be dealt with if we choose to subscribe to the
principle of fairness and transparency.
In the same vein, Information and Communication
Technology Deputy Minister January Makamba also should not have directed
the communications regulatory authority to deal with abrupt changes in
promotional offers for data bundles if the principles were to be taken
seriously. Lack of fairness and transparency poses a serious challenge
to the survival of companies that have made heavy investments in the
country in the past few years. If, for example, this topic were to be
taken up by a politician with an eye on a blast of publicity, the whole
drama would take a new dimension. And the results would not be amusing
to investors in that sector.
The fact that Tanzania has the cheapest
communication rates in East Africa and also ranks among the cheapest on
the continent would not have a leg to stand on and the truth would be
distorted. With fairness and transparency, both businesses and their
subscribers stand to win.
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