The digital migration debate took a new
turn on Wednesday after the communications sector regulator withdrew the
permit allowing three local media houses to carry their own signal on a
digital platform.
The decision by the Communications
Authority of Kenya (CA) means that the three media houses — Nation Media
Group, Royal Media Services and the Standard Group — cannot deploy
their own digital broadcasting infrastructure.
They have to rely on other licensed signal distributors such as StarTimes and Signet to air their content in future.
It
is a step back for the local investors who had already committed
millions of shillings and employed other resources in preparation for
the new broadcasting regime.
The three media houses
were last month issued with a self-provisioning licence (allowing them
to carry their own content), giving them the green light to start
developing their digital infrastructure.
The licence
was an interim measure as they wait for the regulator to issue them with
a broadcast signal distribution licence that would allow them to carry
content for any producer they entered into a commercial contract with.
On
Wednesday, CA director-general Francis Wangusi said the licence
withdrawal was part of a raft of administrative actions being taken
against the three media houses for broadcasting an advert he termed as
misleading to the public and “in gross violation of the legal and
regulatory framework governing the sector”.
The
advertisement, which has been running on KTN, NTV and Citizen TV, warned
viewers that pay TV firms GOtv and StarTimes were broadcasting the
content illegally, thereby infringing on copyright.
The
regulator also said it would work with the Kenya Revenue Authority and
Kenya Bureau of Standards to bar the importation of set-top boxes by the
three media houses, saying they are not type-approved by the authority.
The
media houses are concerned that GOtv and StarTimes have been charging
viewers to watch content that they have neither participated in
producing nor paid for.
The argument is that the two
pay TV firms are commercially benefiting by selling content whose
production is fully funded by NTV, KTN and Citizen.
HUGE RESOURCE
Together,
the three media houses are estimated to control over 80 per cent of
local television viewership and 87 per cent of radio audience.
This means their content is highly valued and could be a huge resource for the pay TV firms.
Besides, they are aggrieved on two other issues — distribution of frequencies and the time they were given to migrate.
The
regulator set the digital migration deadline for Nairobi on December
31, barely two weeks after the three media houses were allocated the
frequency on which to broadcast their digital signal on December 15.
This
means the media houses had only two weeks to order and import a
transmitter (which is tailor-made for a specific frequency) as well as
set-top boxes to distribute to their viewers ahead of the switch-off
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