Money Markets
Airtel Kenya has finally integrated 2.55 million yuMobile customers into
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NATION MEDIA GROUP
By John Gachiri
In Summary
- AaramShop makes money through advertising and charging consumer goods companies for analytics generated from its site.
AaramShop, an Indian online retailer, plans to expand to Kenya in partnership with local players.
The New Delhi-based start-up said local partners would
franchise its business model that lets kiosks and consumer goods
companies sell products through its site
Customers buy the goods online or through their
mobile phones and have the goods dropped at their home or offices.
Payment is on delivery.
AaramShop makes money through advertising and charging consumer goods companies for analytics generated from its site.
“We would test the limits of our technology in new
markets such as Nairobi in East Africa, Vietnam and Indonesia in
South-East Asia and even the UAE through the franchise model.
“There would be no equity participation and it
would be an asset-light model run through franchises,” AaramShop chief
executive Vijay Singh is quoted saying in the Hindu Businessline.
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