Opinion and Analysis
By BENARD AYIEKO
In Summary
- We must do more to market Kenya to potential investors as the preferential investment destination in the region and on the continent.
Today Kenya is ranked as a middle income country with
a Gross Domestic Product in excess of $50 billion, becoming the fourth
largest economy in sub-Saharan Africa behind Nigeria, South Africa and
Angola. These three countries have massive natural resources.
Kenya is primed to join this league of natural resource-rich
economies with recent oil and natural gas find in the north and along
the Indian Ocean coastline.
Kenya is on the global map as a favourable investment destination in Africa.
The just-concluded Kenya International Investment
Conference, KIICO 2014, underscores efforts the government is taking to
make Kenya a global investment destination of choice.
As an investment hub for East and Central Africa,
the country through Kenya Investment Authority — a statutory body
charged with investment promotions —should follow up on KIICO 2014 in
liaison with stakeholders by strengthening key investment drivers
related to depth of capital markets, taxation, investor protection and
corporate governance, human and social environment, entrepreneurial
culture and business opportunities, which encompass aspects such as
innovation capacity, the ease of doing business and the development of
high-tech industries.
By improving key trade drivers, Kenya will attract
stronger investor attention, emulating the BRIC countries (Brazil,
Russia, India and China).
This will stimulate the economy to generate more
employment opportunities for the youth and women, thereby helping to
transform their living standards commensurate with her middle income
status.
Though Nairobi sits at the apex of status as most
strategic cities for investment by multinational companies eyeing the
African market, Kenya’s foreign direct investment level remains low
compared to its sub-Saharan counterparts.
The fact that there are investment opportunities in
manufacturing, ICT, infrastructure, tourism, mining, agriculture, oil
and building and construction sectors among others, is not enough.
We must do more to market Kenya to potential
investors as the preferential investment destination in the region and
on the continent. By doing this we shall make Kenya a darling of local,
regional and global investors.
This perhaps explains why President Kenyatta, while
officially opening the Kenya International Investment Conference, took
more than two hours to personally respond to questions from dignitaries,
distinguished entrepreneurs and participants on why Kenya is the most
preferred investment recipient in Africa.
Beside investment, Kenya should focus on trade
promotion. The synergy created by positive growth in trade and
investment to an economy cannot be gainsaid.
The commercial section of her embassies, high
commissions and consulates globally provide the best platform to
strengthen bilateral trade relations with other countries, in particular
emerging economies.
Kenya’s ability to import should match her ability to export, especially in areas she has comparative advantage.
Economists argue that trade is a stimulator of
economic growth and development. Trade is heavily regarded as the engine
of growth.
It plays a vital role in economic development and it
is known to be the dais on which transfer of technology, knowledge and
skills between nations is accomplished effortlessly.
Through trade, nationals are offered an opportunity to make
choices on which goods and services they want to consume at competitive
prices. This eliminates consumer exploitation, encourages optimal
production and promotes competition in an economy.
International trade provides nearly 25 per cent of
the monetary Gross National Product of developing countries. For Kenyan
exports to thrive at the international markets, we should address the
relative cost and price differences of our exports.
Trade costs constitute a significant percentage of
the final market prices. Solving the problem of trade restrictions and
barriers will improve business environment, create market access and
increase competitiveness.
By building up exports, business will flourish and
help in bridging trade deficits between Kenya and her trading partners.
International trade will provide markets for Kenyan products, enlarge
its consumption and production capabilities.
The manufacturing sector will expand and augment
rewards to sectors in which Kenya enjoys comparative advantage over its
trading partners.
Above all, trade will act as a source of foreign
capital inflow critical for generating more employment opportunities,
smoothening balance of payments while at the same time helping to tackle
shocks such as inflation.
Investors and analysts are waiting in earnest to
see how the proposed national investment policy will boost the appetite
for investment uptake in Kenya in line with the aspirations of Vision
2030.
Only through root-and-branch trade and investment
reforms shall Kenya morph into successful global players like Brazil,
Singapore and Taiwan.
The writer is a trade economist and a commentator on international trade. @BenShawAyieko.
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