Food processing company Kenya Orchards Ltd (KOL) has ventured
into the production of spices and seasonings, opening a new revenue line
for the NSE-listed firm whose share price has surged more than 20-fold
this year.
The company hopes to boost its bottom line
with diversification from its core activity of fruit and vegetable
processing and canning.
Kenya Orchards, which is listed
on the Alternative Investment Market Segment (Aims) of the bourse, has
captured the imagination of market analysts this year with the surge of
its share price by nearly 2,000 per cent to close at Sh62 on Friday.
“The
spices, herbs and seasoning products will be available in the market
next month,” said chairman of the company Thakarshi Patel in an
interview.
The food processor’s half-year net profit
more than doubled to Sh1.4 million from Sh685,241 reported in June 2013 –
attributed to increased revenue and cost-cutting measures. Its sales
increased by a quarter to Sh27.7 million in the six months to June, from
Sh22.6 million a year earlier.
The Nakuru-based firm
said it has set up a manufacturing plant with a capacity to churn out 12
tonnes of spices per day. Kenya Orchard’s stock opened at Sh3 per share
in January but increased demand on the counter has spiced up the value
of the company 20 times or 1,967 per cent based on last week’s closing
price.
The bullish run has seen its market
capitalisation soar to Sh797.8 million from Sh38.6 million in January,
which ranks it ahead of firms such as Eveready (Sh588 million),
Kapchorua Tea (Sh520 million), and Marshalls at Sh142.4 million.
Kenya
Orchards has, however, not paid dividends to ordinary shareholders for
nearly a decade. Instead, preference shareholders who own 50,000
preference stocks have been receiving annual dividends at Sh1.10 per
share.
The manufacturer currently produces food
products such as fruit jams, tomato paste, tomato sauce, maple syrup,
mayonnaise, custard powder, white vinegar used as meat tenderiser, corn
starch and canned foods such as baked beans, matoke, and mushrooms.
“We
have a contract deal with Njoro Canning Factory who will provide
packaging services,” said Mr Patel.The company has lined up a range of
seasonings, spices and herbs such as beef and chicken masala, pudding
spice, dhana jeera, cinnamon and parsley, among others.
The
entry of Kenya Orchards into the spices and seasonings market puts the
listed firm in a head-to-head battle with established players such as
Deepak Industries, Kenafric Industries, Unilever, Promasidor, Kraft
Foods and Nestle.
Deepak is the maker of Tropical Heat
spices; Unilever has brands such as Aromat, Knorr and Royco; Kenafric
manufactures Oyo Mchuzi Mix while Promasidor makes Onga Mchuzi Mix.
The
management reckons that Kenya’s growing middle class and rising income
levels has changed consumer food habits resulting in increased spending
on seasonings, herbs and spices. Mr Patel said Kenyans are “increasingly
conscious” on how they prepare meals as many turn to herbs and spices
for both flavour and health benefits.
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