Friday, June 20, 2014

Tanzania's batiks get bigger market in Lusophone Africa



Tanzania Women Chamber of Commerce (TWCC)
Small scale and medium entrepreneurs engaged in the textiles sector have a reason to smile after getting a new market for batiks in Portuguese-speaking Angola and Mozambique.


This was revealed recently by the Managing Director of Dar es Salaam based firm, Tailoring and Art Culture Restuta Matunga at a breakfast meeting between women entrepreneurs, Tanzania Women Chamber of Commerce (TWCC) top management and CRDB Bank’s loan officers.

The market was obtained during the Mozambican International Trade Fair, which took place in Maputo from August 26 to September 1, 2013.

She noted that majority of visitors were very impressed to see Tanzanian batiks in the market, which they rushed to purchase.

“The demand for batiks in Angola and Mozambique is very big and I invite women entrepreneurs who have high quality of the makes to come to my office so we can discuss how to export these products and use this business opportunities available in those countries,” she said.

“I invite them to use this opportunity because there is a huge demand for high quality batiks in the textile market in those countries,” she added.

She called upon entrepreneurs to be creative in exporting their products, particularly in supplying quality and valuable ones at the right time while focusing on new styles as many customer in foreign countries go for old styles.
“Also you should make sure that you have proper communication with the buyers to help them get the product easily,” she advised.

She called upon the firm owners to allow their staff to acquire more knowledge from fellows, conduct research on what is required for the targeted market and on how they operate their businesses so as to compete in the international trade.

“As MD I thank Tanzania Trade Development Authority (Tantrade) for allowing us to take part in the Mozambican International Trade Fair held in Maputo from August 26 to September 1, last year which enabled us to secure the market,” she noted.

“I would like to take this opportunity to inform women entrepreneurs wherever they are to use this business opportunity given the fact that the demand is very high and the doors are open for them. I will be more than ready to support them so they can benefit from what they produce,” she said.

Currently Tanzanian batiks have a huge market in the region, especially in Malawi, Rwanda, Burundi, Kenya, Rwanda, Uganda and in the European countries of Sweden and German.

Elaborating, she said the firm was established in 2007 and so far has 10 staff dealing with natural tie and dye batiks, natural fiber products, tree bark wears, beads ornaments, tailoring, men and women garments as well as kids wear. 
SOURCE: THE GUARDIAN

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