Wananchi Group bets big on Malawi with launch of Zuku TV

Consumers will be treated to Zuku TV’s tailor-made channels such as Zuku Africa airing African content, Zuku Life airing documentaries, Zuku Sports, a first of its kind kids channel dubbed Zuku Kids.   Photo/FILE

In Summary

• The Sh864 million investment venture move comes on the backdrop of Malawi’s successful migration from analogue to digital broadcasting.
• Zuku launched in Nairobi - on its cable network - in 2009 and Direct To Home Services in Kenya and Uganda in late 2011 and Tanzania in 2012.
• Malawi now becomes the fourth country to have Zuku TV after Kenya, Uganda and Tanzania.
•  

By John Njiru
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Wananchi Group, owner of pay TV Zuku, has confirmed plans to venture into Malawi as part of its strategy to grow its operations.

The Sh864 million investment venture move comes on the backdrop of Malawi’s successful migration from analogue to digital broadcasting.

“Our goal is to ensure the majority if not all households in the country have access to our world class digital television content at very affordable subscription charges,” said its Wananchi Group chief executive Richard Alden.

DIRECT TO HOME

Consumers will be treated to Zuku TV’s tailor-made channels such as Zuku Africa airing African content, Zuku Life airing documentaries, Zuku Sports, a first of its kind kids channel dubbed Zuku Kids.

Zuku launched in Nairobi - on its cable network - in 2009 and Direct To Home Services in Kenya and Uganda in late 2011 and Tanzania in 2012.

Malawi now becomes the fourth country to have Zuku TV after Kenya, Uganda and Tanzania.

“We believe that there is a rapidly growing market segment that is eager to be part of a digital multi-
channel television world.

“As an East African company we are committed to maintaining a close focus on this market, and are delighted to be a part of its growth,” added Mr Alden.