An M-Pesa shop. Kenyans transacted more than Sh1.7 trillion on their
mobile phones in the first 11 months of 2013, surpassing the value of
the country’s budget this financial year. PHOTO/FILE.
Kenyans transacted more than Sh1.7
trillion on their mobile phones in the first 11 months of 2013,
surpassing the value of the country’s budget this financial year.
This represents a 23.7 per cent increase from Sh1.4 trillion in the same period in 2012.
And
this has been attributed to increased uptake of mobile phone financial
services due to convenience, ease of use and security.
The country’s budget this financial year is Sh1.6 trillion. One trillion is made up of one thousand billions.
“The
convenience of mobile payments continues to appeal to the market. It is
also easy to transact and the security is high,” said Mr Gichane
Muraguri, director at Tangaza Pesa, a mobile money provider that
expedites transactions across all mobile phone networks in Kenya.
Mobile
transactions now range from transfer of money, payment of bills, school
fees and even in making savings and borrowing money.
The
trend is being accelerated by the continued integration of mobile money
with financial institutions in the provision of services. Banks have
also increasingly rolled out mobile payment or transaction platforms,
such as Kenya Commercial Bank’s M-Benki, Family Bank’s PesaMob,
Commercial Bank of Africa and Safaricom’s M-Shwari, among others.
CASHLESS SOCIETY
“We
are happy with such growth and it definitely means Kenya is slowly
moving into a cashless society. Mobile money has become a way of life
for more Kenyans and there is still big room for growth,” Safaricom’s
chief executive officer Bob Collymore said by phone.
“Given
that a lot of transactions are still done in cash, we see a big
opportunity with products such as Lipa na M-Pesa going forward. It is
one of our key pillars of growth as a company,” Mr Collymore said.
With
mobile phone transactions standing at over Sh3 billion daily compared
to Sh67 billion that is transacted in different platforms in the
national payment system like cheques, cash and the real time gross
settlement system, the opportunity to rope in the Sh67 billion to the
mobile phone and the electronic formats is even bigger.
DIFFERENT PLATFORMS
“We’ve
hardly scratched the surface,” Mr Muraguri further said, adding that
the opportunity for the market is in attracting the Sh67 billion that is
transacted daily in the different platforms.
As at
the end of November 2013, the number of mobile money agents stood at
112,947, a 50 per cent increase from 75,226 in the same period last
year, which was also a boost to the transactions.
This
is, however, despite the inability for interoperability of mobile money
among the four main telecoms in Kenya, which is dominated by Safaricom.
Last year, the Central Bank proposed to open the
money transfer system under the draft National Payment System (NPS)
regulations to allow for interoperability of mobile money services among
the four telecom providers — Safaricom, Orange, Yu and Airtel.
The
draft regulations on the NPS made several recommendations among which
e-money providers would be required to operate platforms that are able
to be accessed and operated by other payment systems in Kenya.
If
passed, this would mean that other mobile operators will access
Safaricom’s M-Pesa platform, further opening it up to their customers.
This would help in accelerating the uptake of mobile phone services, according to analysts.
“To
be precise, I tend to think the new CBK draft rules on mobile money are
a step in the right direction. They will help level the playing field
in the sector.
They will also reduce the risks of relying on one platform,” Contrarian Investing analyst Mika Davis said earlier.
“We
would want the government to work on enabling mobile money
interoperability which will lead to even higher growth. The earlier this
happens, the better for the economy,” yuMobile country manager Madhur
Taneja said.
A recent survey by FinAccess indicates
that mobile phone financial services have helped in widening financial
inclusion, with the proportion of adults roped into the formal financial
system rising to 66.7 per cent in 2013 from 27.4 per cent in 2006.
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