Wednesday, January 15, 2014

Investors target exhibitions for new markets


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Consolidated Bank share sale set for Cabinet approval

A Consolidated Bank branch in Nairobi. Bid to dispose of the bank began in 2010 but stalled along with other deals due to a lack of privatisation board. FILE
A Consolidated Bank branch in Nairobi. Bid to dispose of the bank began in 2010 but stalled along with other deals due to a lack of privatisation board. FILE 

By  PONCIANO ODONGO



Expos will help businesses source for new markets following a drop in sales last year, organisers of a Nairobi exhibition set for end month have said.


 
The exhibition organisers say 2013 was not rosy for some investors due to elections and the Westgate attack, and the expo will help jump-start businesses.

Anne Muturi, the director of Nuru Business Promotions said there is need to overcome challenges and the many threats that slowed growth.

Joseph Nyaisa in charge of operations said that many businesses recorded meagre growth percentages, missing the 2013 targets and need a boost to their confidence early in the year.
“In the past, many businesses have been able to scale up their sales and operations due to trade fairs and expos and that is where we come in,” said Mr Nyaisa

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They are planning an expo to be held on January 29 to 31 behind Kencom in Nairobi. The head of marketing Sarah Kariuki said that over 60 per cent spaces have been booked

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“This will be like a one stop-shop for consumers since those who have shown interest to participate include banking, health, household, craft sectors among others,” said Ms Kariuki.

She said that business to business meetings will also be part of the event to learn from others in different sectors.

Ms Kariuki said early exhibitions were a success and had opened international markets for local investors.

“For the last few years we have seen the opening of markets abroad to small and medium enterprises which is a big boost to the Kenyan economy,” said Ms Kariuki.

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