You’re better of keeping in touch via LinkedIn, which is a professional network. Photo/File
Social networking site Facebook is to
launch this week advertising clips on users' news feeds, the Wall Street
Journal website reported on Tuesday.
The newspaper,
quoting an anonymous source close to the matter, said that the clips
would be triggered automatically on feeds when a user consulted his or
her profile either on the Internet or via a smartphone.
Facebook
was expected to announce the development on Tuesday and the
advertisements would be launched on Thursday, beginning with an ad for
the science-fiction film "Divergent" to be released in the first half of
next year.
The launch of advertising clips has been
delayed several times in recent months, first because of concerns that
this might drive customers away and also because of technical problems,
the newspaper said.
The clips could last for up to 15
seconds, and an advertiser wanting to reach all Facebook users aged
between 18 and 54 might have to pay $2.0 million (1.45 million euros)
per day.
The company, which like all free sites, draws
most of its income from advertising, raised its income from this source
in the third quarter of the year. Advertising revenue showed a
66-percent rise over 12 months to $1.8 billion.
The
share of advertising income from connections by mobile devices to the
network, watched closely by investors, rose further and now accounts for
49 percent of the total from 41 percent in the second quarter.
The
report said that the ads "may help Facebook capture a share of the
$66.4 billion advertisers are expected to spend on US television this
year."
No comments :
Post a Comment