PHOTO | SALATON NJAU Safaricom chief executive Bob Collymore (left) and
chief financial officer John Tombleson during the announcement of the
Half Year Results for 2013/2014 at the Safaricom House in Nairobi on
November 5, 2013.
NATION MEDIA GROUP
Strong growth in data and mobile money services
in the six months through September propelled Safaricom to the best half
year performance since listing at the Nairobi bourse in 2008.
The
company’s net profits for the period increased by almost a half to
Sh11.3 billion, up from the Sh7.77 billion reported during a similar
period last year.
On Tuesday, chief executive Bob
Collymore said the company had solid growth all round with non-voice
services being key contributors.
“Non-voice service
revenue streams continue to deliver solid growth having increased by 30
per cent,” Mr Collymore told investors in Nairobi.
Growing customer base
Total
revenues went up by 17 per cent to Sh69.2 billion, with voice, the
firm’s biggest revenue stream, contributing about 61 per cent from 20.8
million customers.
SMS (Short Messaging Services) had the highest growth of any single revenue stream at 48.7 per cent to Sh6.35 billion.
Growth was stimulated by promotions such as the recently concluded Bonyeza Ushinde na Safaricom.
FUTURE DRIVERS
Earnings
from data, on the other hand, grew at 37.4 per cent to Sh5.7 billion,
triggered by an increase in customers from 5.59 million the previous
period to 8.48 million.
However, the average revenue per user in mobile data fell by 5.18.
“We
gained 2.9 million customers in the data segment but they have not yet
grown to match the spending of earlier adopters,” said Safaricom chief
financial officer, Mr John Tombleson.
In the wake of
dwindling revenues from the traditional voice revenues, the firm has
earmarked data and mobile money as its future drivers of growth.
In
the period under review, M-Pesa, the firm’s mobile money service, which
was started in 2007, remained key contributing 18 per cent of total
revenue.
The service generated Sh12.5 billion due to a
19 per cent increase in active M-Pesa customers from 9.7 million to 11.6
million and an increase in the average number of transactions per
customer.
M-Pesa agent outlets also grew by 73 per
cent to 78,856. Mshwari, the saving and credit service offered on M-Pesa
had 2.3 million active users, with Sh1.7 billion deposits and Sh700
million lent out.
FINANCIAL INCLUSION
“We
also launched the Lipa na M-Pesa service which enables cashless
merchant payments and facilitates trade between businesses and their
customers,” Mr Collymore said.
“We are well on course
in our strategy to deepen financial inclusion and embed the service as
an integral part of the Kenyan society and economy”.
“As
part of our commitment to democratize access to affordable broadband in
Kenya, we have requested the Government of Kenya to allocate to
Safaricom additional spectrum resources to facilitate the nationwide
rollout of a 4G or LTE networks over the next 24 months,” Mr Collymore
said.
The company’s shares at the Nairobi Securities
Exchange eased to close Tuesday trading at Sh9.65 after touching an
all-time high of Sh9.90 on Monday.
Reported by MUTHOKI MUMO and CHARLES WOKABI.
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