Sunday, April 30, 2017

Key lessons for marketers in Bentley’s niche advertising

Bentalgya, one of the car model that is expected in the Kenyan market. Bentalgya, one of the car model that is expected in the Kenyan market after Transport firm Multiple Group recently appointed Nairobi-based dealer of high-end car brand Bentley. FILE PHOTO | NMG
QUEEN MUNGUTI

Summary

    • Bentley has shunned traditional advertising in the country.
    • The firm says that one-on-one showings to prospective buyers at exclusive car shows resonates better with its customers than marketing targeting the public.
    • However, opportunities for niche marketing remain more limited in Kenya than in many other markets.

Be your true self at work

Do not try too hard to conform to the status quo or peer pressure. file photo | nmg Do not try too hard to conform to the status quo or peer pressure. file photo | nmg 

County wages beat spend on civil servants

Last year, counties raised salaries by an average of 17.6 per cent, pushing up average monthly wage to Sh67,372. PHOTO | FILE Last year, counties raised salaries by an average of 17.6 per cent, pushing up average monthly wage to Sh67,372. PHOTO | FILE 

GEORGE OMONDI

Summary

    • Counties paid an annual wage bill of Sh96.4 billion by end of last year, a Sh1 billion more than the Sh95.4 billion that the national government paid its employees.
    • Last year alone, the devolved units raised salaries by an average of 17.6 per cent, pushing up average monthly wage to Sh67,372, compared to the national government which awarded just 3.8 per cent to finish the year at an average monthly pay of Sh44,028. 

Locking up top bankers for fraud, manipulation

Iceland and Ireland have jailed lenders’ executives for various financial malpractices. file photo | nmg Iceland and Ireland have jailed lenders’ executives for various financial malpractices. file photo | nmg 

Home Afrika loss narrows to Sh168m after staff cuts

Home Afrika is listed on the Nairobi Securities Exchange. file photo | nmg Home Afrika is listed on the Nairobi Securities Exchange. file photo | nmg 

Micro-lender obtains national licence

Central Bank Governor Patrick Njoroge. file photo | nmg Central Bank Governor Patrick Njoroge. file photo | nmg 

Relief for consumers as unga price goes down by Sh23

A customer picks a packet of Unga at a supermarket in Nyeri. Unga now retails at about Sh125. FILe photo | nmg A customer picks a packet of Unga at a supermarket in Nyeri. Unga now retails at about Sh125. FILe photo | nmg 


JAMES KARIUKI

Summary

    • The 2kg packet of Soko, Ndovu and Jogoo maize flour brands were on Friday retailing at Sh126, Sh125 and Sh125 respectively in Tuskys supermarkets.
    • Soko, Ndovu and Jogo maize flour brands were on April 3 retailing at Sh153, Sh151 and Sh147 respectively in the same supermarkets.
    • The costs have reduced due to lower maize prices following the issuance of cheaper grain from the strategic grain reserve.
    • The market cost of a bag of maize has dropped to an average of Sh3,800 in Eldoret, according to a government report.