The
Constitution contains further provisions on employee rights such as
Article 74 which protects all persons from inhuman treatment, including
forced labour and discrimination.
The Employment Act further
outlines workers’ rights such as minimum working conditions, sets out
the hours of work and other entitlements such as leave.
Media
freedom is growing in Africa, leading to the birth of privately owned
media, and resulting in double digit advertising spends growth.
However,
the industry is yet to adopt operational and sales efficiencies such
as the introduction of sales houses and the increased use of advertising
agencies.
There are no sales houses in Africa that I know of,
and in Kenya for example, only 50 per cent of advertising spend is
booked through agencies.