Corporate News
Global beer maker Heineken has introduced a tequila-flavoured beer into
the Kenyan market, seeking to pull youthful consumers away from
regular-tasting brands. PHOTO|FILE
By MUGAMBI MUTEGI
In Summary
- The Dutch brewer on Thursday night launched Desperados, the second alcoholic product it will be marketing since it started importing Heineken from the Netherlands in 2011.
- Nakumatt Holdings, the brand’s exclusive retailer, will be selling the drink at a recommended retail price of Sh170.
- Desperados, with an alcohol content of 5.9 per cent, is available in 330ml bottles and will initially retail in Nairobi in select bars like Galileo Lounge, K1 Klubhouse and Tribeka before expanding into the country and region.
Global beer maker Heineken has introduced a
tequila-flavoured beer into the Kenyan market, seeking to pull youthful
consumers away from regular-tasting brands.