Rwanda
is a special country for StarTimes. It is here that in 2008 StarTimes
started to operate digital TV services in Africa. Today, with nearly 20
million users across the continent through terrestrial and satellite
television as well as its new video streaming platform, StarTimes is the
leading digital TV operator in Africa.
StarTimes did not forget the first people who believe in its
services. That is why it is rewarding its first subscriber to thank him
for ten years of trust and loyalty. In addition to allowing people to
continue enjoying the celebrations, this anniversary will give customers
the opportunity to win various gifts when they buy their monthly
subscription.
StarTimes entered Africa with one vision, “To ensure that every
African family can access, afford, watch and share the beauty of digital
TV".
Before 2008, for over 20 years, digital television in Africa was
out of reach for the majority of households. However, the entry of
StarTimes changed this situation by introducing subscription fees of as
low as $2.
This has facilitated more and more households to access not only
information but also entertainment, key in bridging the digital divide
that has hampered Africa’s development.
The introduction of digital television sets, StarTimes light set
top boxes and Combo set top boxes are some of the efforts geared towards
ensuring households have access to the latest technology in their
access of digital broadcast services.
StarTimes’ content is comprehensive in an effort to meet the
diverse television viewing preferences. With over 480 channels in 10
different local and international languages and in various genres
including not only news and entertainment but also educational or
farming content.
After ten years in Africa, armed with an ambitious vision, leading
technologies and a rich content, StarTimes grew to operate terrestrial
and satellite television services in 19 countries of the continent.
But with the popularisation of smartphones and mobile internet
access, more and more people, especially the young are streaming videos
on phones. To fulfill the demand, StarTimes has pioneered a video
streaming service with over 60 premium channels in the African market.
“At StarTimes, we want to progressively grow avenues where users
can access our content anywhere at any time. The introduction of the
StarTimes APP is therefore strategic in that we will be in a position to
reach our subscribers at their convenience ensuring they do not miss
their favorite content when away from the screen,” William Masy,
StarTimes Overseas Public Relations Director noted
StarTimes continues to enhance digitization and development of the
digital TV industry in Africa. With a majority of African countries
having already transitioned from analogue to digital broadcasting,
StarTimes is now the key partner in Africa in her effort to
progressively migrate from analogue to digital.
Consistent with its vision, StarTimes is implementing the “Access
to Satellite TV for 10,000 African Villages” under the guidance of
Chinese and African governments. This project announced by Chinese
president Xi Jinping aims to give access to digital television to nearly
10,000 villages from 25 African countries and bring villagers knowledge
and information that will promote the development of African rural
areas.
And aware of challenges Africa faces on its path towards
development, StarTimes is shouldering its responsibilities towards the
people who entrusted it. In 2017, StarTimes and UNAIDS partnered to
increase awareness of HIV/Aids which has plagued Africa for years. And
recently, StarTimes and NGO SOS Children’s Villages started to cooperate
towards supporting vulnerable families and children, with an emphasis
on empowering Africa greatest asset, its youth, in light of the United
Nations Sustainable Development Goals (‘SDGs’).
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