In the last five years, DottsMediaHouse
has been at the forefront of influencer marketing and has been involved
in over 50 per cent of the successful online campaigns. In 2019 they
went ahead to
release the first-ever Nigeria Influencer Marketing Report
(NIMR) with the aim to further bring to light the effectiveness of
influencer marketing in the growing media space.
The Nigeria Influencer Marketing was greatly received by the general public.
Due to the impactful result of the
report and the feedback received from it, On February 27, 2020,
DottsMediaHouse released the second edition of the NIMR during a
self-hosted session at the just concluded Social Media Week 2020 which
was tagged ‘The Digital Jollof’, a dive into influencer marketing.
The session which was well attended by
media enthusiasts, influencers and marketing professionals was very
impactful and everyone in attendance got a free copy of the newly
released report. During this official release, The Founder and CEO of
DottsMediaHouse Tiwalola Olanubi Jnr, in his statement explained the
purpose and aim for the annual report.
He stated that “The main objective of
the annual reeport is to help brands/advertisers stay aware of the
current state of influencer marketing and guide decision making towards
their marketing plan, it will also help the content creators and
influencers build a more effective model for their craft, and push
individuals who are fit to be influencers across the nation realise
their potential”
This Year’s report focuses on algorithms
and its effects, trends, campaign case studies , hashtags and keywords,
the power of content creation and projections for 2020! And featured
chapter contributors like Chidi Okereke, Samson Opaleye, Faith
“Ifuennada” Iheme etc with a profound foreword by Iyin Aboyeji. To
download the second edition of The Nigeria Influencer Marketing Report
for free visit nigeriaimreport.com
Before closing the social media week session, DottsMediaHouse also introduced a new platform called TRENDUPP, trendupp.com,
a Reward-Based Platform where Content Creators and Influencers across
Africa can now get paid constantly for working on campaign briefs from
various brands .
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