StarTimes cuts prices as competition hots up

StarTimes officials Alex Mwaura (left) and Japhet Akhulia on April 3, 2019. PHOTO | SALATON NJAU | NMG 

In Summary

• StarTimes has cut the cost of its top terrestrial package by half to Sh749.

By DOREEN WAINAINAH
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Pay-TV channels vendor StarTimes Media has cut the cost of its top terrestrial package by half to Sh749 in the latest round of price wars.

StarTimes collapsed its top two packages namely Unique —which was Sh1,499 and Classic — which
was Sh999 into a single lower cost alternative, leaving only three subscription packages for viewers.

“We have not only dropped the cost of our superior bouquet by 50 percent but also made strategic improvements by adding six more channels key in extending value for money to our Classic bouquet subscribers,” said StarTimes director of Marketing and PR Japhet Akhulia.

Rival pay TV provider MultiChoice, which owns the DStv and GOtv, has in recent months made changes to its various viewer packages.

The other two packages that will be available to StarTimes subscribers are Basic and Nyota at Sh599 and Sh259 respectively.