A man holds a smart phone with the icons for the social networking apps
Facebook, Instagram and Twitter seen on the screen. AFP PHOTO | KIRILL
KUDRYAVTSEV
With increased smartphone penetration, falling mobile data costs
and improved Internet speeds, 72 per cent of Kenya’s 46.8 million
population now troop online every day for various reasons,
including networking, news consumption and shopping, according to a 2016 Google backed report.
including networking, news consumption and shopping, according to a 2016 Google backed report.
However unknown to most of them, for
every click on a picture, post or profile on the Internet, large amounts
of personal data on their preferences and personality are collected by
social media companies, and even worse, there are few effective controls
on how it is used or secured.
“The danger levels of
sharing your data on the Internet vary depending on how much is shared,”
says Allan Lwalla cyber security expert at Vigilant Systems.
“A
simple password is able to tell a lot about how one thinks, thus it is
easy for people to manipulate this and get hold of a little more than
they should,” Mr Lwalla said.
According to Internet
security experts, while many Internet users do not think much about
sharing their information online, there is a huge risk in users
surrendering their privacy rights without due concern to future
consequences.
A spot check by The EastAfrican
on computer software and mobile apps installation by users revealed that
about eight in 10 respondents said they do not bother to check the
terms and conditions when installing original or even third party
applications.
Personal data
Further, a study
released last year by Crashlytics revealed that about 70 per cent of
smartphone apps sell personal data including a user’s location to third
party services which use them for different purposes including
advertising.
Late last year, American digital taxi firm
Uber was sued after it admitted that it paid off $100,000 to hackers
who had stolen data belonging to 57 million Uber users and drivers
across the world in order to conceal the data breach.
“The
data that we voluntarily input into these applications make their way
into parties’ hands that use this data to benefit themselves and even
sell it to third parties.
“Why would a simple torch
applications, for instance, which only needs to light the device’s torch
ask to access your gallery and even contacts?” Mr Lwalla told The EastAfrican.
Ordinarily,
most social media companies recommend different products and services
from business partners through advertisements that are tailored to them
based on their online profiles developed from mining their daily data,
but in recent years, cases of data breach involving large companies,
have raised questions on just how they manage their clients’ personal
information.
Social media giant Facebook which also
owns Instagram and WhatsApp is currently being investigated by US
Federal Trade Commission for failure to protect users’ personal
information after it emerged that the firm allowed controversial British
data analytics company Cambridge Analytica to breach data belonging to
about 87 million Facebook users.
Cambridge Ananlytica
According
to the whistleblower Christopher Wylie, Cambridge Analytica which has
already confessed its involvement in Kenya’s 2013 and 2017 elections,
allegedly used data of more than 87 million users which was illegally
obtained using a quiz application, in an attempt to influence political
outcomes.
“That was a big mistake. It was my mistake
and I am sorry,” Facebook founder CEO Mark Zuckerberg told US lawmakers
during his two-day grilling by Congress on how his firm manages users’
data.
Other than personal data uploaded by users on
their profiles, Facebook has admitted that it has been collecting users’
data including contacts, telephone numbers, call lengths, and text
messages for several years and worse still, even if you do not have a
Facebook account.
“When you visit a site or an app that
uses our services, we receive information even if you are not logged
onto Facebook or don’t have a Facebook account,” Facebook’s product
management director David Baser said in a post.
The new evidence comes a few months after Facebook admitted that it sold about 3,000 advertisements which mainly focused on divisive issues including immigration to a shadowy Russian firm ahead of the 2016 US presidential election.
“It is always a question of how much of your life are you willing to give away. In cyber security, nothing is for free, and if it is, then you are the commodity” Mr Lwalla added.
The new evidence comes a few months after Facebook admitted that it sold about 3,000 advertisements which mainly focused on divisive issues including immigration to a shadowy Russian firm ahead of the 2016 US presidential election.
“It is always a question of how much of your life are you willing to give away. In cyber security, nothing is for free, and if it is, then you are the commodity” Mr Lwalla added.
Lucrative business
According
to Harish Chib, the Middle East and Africa vice president of network
and endpoint security solutions vendor Sophos, social networking attacks
is now a lucrative business as hackers target users through spam,
phishing and malware to steal money or sell their data.
“By
their nature, social networking sites want to encourage sharing and
openness, and this is reflected in the default settings. However, from a
security perspective, this is a dangerous approach and opens up a huge
security hole,” Harish said.
Kenya’s ICT Cabinet
Secretary Joe Mucheru describes the relationship between technology
firms and users is a direct one, where users are offered more benefits
in exchange for more data.
“Every day, users relinquish
more personal data in order to get more quality services, a trend firms
and other new opportunists in the field have discovered and are looking
to pound more flesh from,” Mucheru said adding that users should not
accept the terms and conditions of apps or websites they are not ready
to share their data with.
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