We need change, says TSN chief

DAILY NEWS Reporter

TANZANIA Standard (Newspapers) Limited (TSN) Managing Editor, Dr Jim Yonazi exchanges documents with the Universal Communications Service Access Fund (UCSAF) Chief Executive Officer, Eng Peter Ulanga (left) shortly after signing the second phase of the two-year pact on rural communications improvement countrywide worth 431.9m/- in Dar es Salaam yesterday. (Photo by Fadhili Akida)

THE media industry has to change to cater for changing market tastes in keeping with the knowledge economy, the Tanzania Standard Newspapers Limited (TSN) Managing Editor, Dr Jim Yonazi, has said.

“TSN is actively taking part in transforming the growth effects of knowledge to society,” he said, after inking a Memorandum of Understanding (MoU) with the Universal Communications Service Access Fund (UCSAF).

TSN which publishes the Daily News, Sunday News, HabariLeo, HabariLeo Jumapili and SpotiLeo, and UCSAF signed a two-year deal worth over 400m/- after successful completion of a contract signed last year.

With the partnership, TSN will now publish education materials in primary and secondary school education, special supplements, features articles on science and technology and dissemination of information on communication access across the country.

“… we will not only provide information … but also necessary knowledge economy to society as a tool to transforming and improving living standards,” he said.

The UCSAF chief executive, Peter Ulanga, commended TSN efforts at transforming to media service provider, saying it reflects a global trend of the information and media industry.

“The TSN transformation move will add value to the partnership renewed today after successful completion of the one year deal,” he said. He pointed out that Tanzania as a whole should take an active role in the knowledge economy, in itself an important tool in the process of poverty eradication.