‘Nation’ the top paper as Wangari Maathai shines

Nobel Peace Prize winner, the late Prof Wangari Maathai. On who was their favourite public figure, eight per cent of the respondents mentioned Prof Maathai. 

In Summary

• On who was their favourite public figure, eight per cent of the respondents mentioned the late Prof Wangari Maathai, who won the Nobel Peace Prize in 2004.
• Singles between the ages of 22 and 29 read newspapers for fashion and beauty, while those aged 38 and above and the married read for health and fitness; 30 years and above for business; and 18 to 29 years for entertainment.
• First Lady Margaret Kenyatta was fourth. Others who featured on the list were US President Barrack Obama, Cord leader Raila Odinga and President Uhuru Kenyatta.

The Nation was ranked the most preferred newspaper in a survey.

Sixty-six per cent of the respondents said the Nation was their favourite newspaper while 25 per cent named the Standard.

Readership among women stood at 93 per cent of the respondents.
The survey described competition between the two brands as “a two-horse race”.

Those who buy newspapers most are aged 30 years and above, most of them married.
Women exhibited low interest in politics and formal news, according to the survey.

Fashion and beauty ranked highly in newspaper readership among women, followed by health and fitness, business and entertainment, education and job vacancies.

WANGARI MAATHAI

Singles between the ages of 22 and 29 read newspapers for fashion and beauty, while those aged 38 and above and the married read for health and fitness; 30 years and above for business; and 18 to 29 years for entertainment.

On who was their favourite public figure, eight per cent of the respondents mentioned the late Prof Wangari Maathai, who won the Nobel Peace Prize in 2004. She was followed by the late Nelson Mandela, her fellow Nobel Peace prize winner and former president of South Africa, and Ms Martha Karua, the Narc Kenya leader who vied for the presidency in 2013.

First Lady Margaret Kenyatta was fourth. Others who featured on the list were US President Barrack Obama, Cord leader Raila Odinga and President Uhuru Kenyatta.

One trait the women said they admired in the personalities was ambition. They also admired public figures who were clean, responsible, honest, loving, obedient, forgiving, loyal, self-controlled and broad-minded.

At least 73 per cent of the surveyed women had a source of income. Business ranked top as a source of income (57 per cent) and salary second at 47 per cent among women.