Corporate News
By EDWIN MBUTHIA
In Summary
- Barclays Africa signs deal with Ayisi Makatiani and Darshan Chandaria to launch a life insurance firm.
- The global firm is initially targeting 500,000 customers through its sister company Barclays Bank of Kenya in the bancassurance model which allows lenders to sell insurance products as agents.
Barclays Africa has entered into a joint venture deal
with local businessmen Ayisi Makatiani and Darshan Chandaria to launch a
life insurance firm.
This marks a rare partnership that the global lender has formed with local investors in its Nairobi-based subsidiaries.
Johannesburg-based Barclays Africa is the
controlling shareholder of Barclays Life Assurance Kenya with a
two-thirds stake in the startup.
Investment vehicles headed by Mr Makatiani and Mr
Chandaria –PE firm Fanisi Capital and Chandaria Industries respectively—
own the remaining third equity.
The formation of the company is part of Barclays’
strategy of deepening its presence in Africa’s financial services after
consolidating most of the UK firm’s subsidiaries under the South Africa
regional head office.
The life insurer, which is managed separately from Barclays Bank of Kenya, is the multinational’s latest subsidiaries in the local market.
Barclays has also set up life insurance businesses
in other African markets including South Africa, Botswana, Mozambique
and Zambia.
“Barclays Africa wants to extend its footprint of
holistic financial products and services across the continent in the
most convenient, accessible and affordable way possible to meet the
evolving needs of customers,” said Willie Lategan, the CEO of wealth,
investment management and Insurance at Barclays Africa.
“Our entry into the Kenyan life insurance market
provides us with a strong platform to further expand our offering in
East Africa.”
Barclays Life Assurance Kenya is offering education, credit life, personal accident, and funeral policies.
Barclays Life Assurance Kenya is offering education, credit life, personal accident, and funeral policies.
The firm is initially targeting 500,000 customers
through its sister company Barclays Bank of Kenya in the bancassurance
model which allows lenders to sell insurance products as agents.
The lender was recently awarded a bancassurance
licence by the Insurance Regulatory Authority (IRA), a move that saw it
open Barclays Insurance Agency in February.
Barclays Life will be competing against players like Jubilee Holdings, Pan Africa Holdings and Britam Group. Premiums in this segment stood at Sh162 billion last year, equivalent to 3.5 per cent of the country’s GDP.
This signals significant growth opportunity in the
coming years in the context of the growing middle class and increased
awareness of the role of insurance in hedging risks.
“The life insurance market in Kenya is registering
20 per cent year-on-year growth but our sector still represents a tiny
fraction of the country’s rapidly expanding economy,” said William
Maara, the managing director of Barclays Life.
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