Tuesday, September 2, 2014

Nuts export ban opens the way for Sh400m factory

Deputy President William Ruto samples nuts during the launch of Wondernuts International’s processing plant in Athi River last week. Looking on is the company CEO Boby Thomas (centre). PHOTO | DPPS 
By Benson Kathuri
In Summary
  • Farmers are paid Sh3 billion annually. Export value Sh4.8 billion.
  • Total employed by all companies 17,000.
  • Total macadamia farmers in Kenya are 25,000.
  • Smuggled nuts stand at 25 per cent or 27,000mt.
  • Wondernuts International Ltd was founded in 2000. It employs 500 workers, 200 of them in Athi River.

When the Wondernuts International processing factory was opened in Athi River last week, the event was not marked with pomp and colour like most that are graced by top politicians.
Share This Story
0
Share

But two men, Deputy President William Ruto and Boby Thomas looked excited, although for different reasons. To Mr Thomas, the opening of the Sh400 million Wondernuts International processing plant marked the greatest achievement in his business endeavour spanning 15 years.
For Mr Ruto who commissioned the factory, a legal notice he signed during his short stint as Agriculture minister in 2009 that banned the export of raw macadamia, cashew nuts and bixa had borne fruit as it had sparked a transformation of the once chaotic nuts industry.
“It was not very easy. Some people even demonstrated against the export ban in the streets, but we were convinced that was the best decision for our country,” said Mr Ruto, defending the decision to ban to export of raw macadamia and cashew nuts.
Mr Thomas, who eight years ago put substantial amount of money in a cashew nut processing factory in Kilifi County, got the drive and confidence to scale up his investment and diversify into macadamia processing.
“Our products are now selling in major supermarkets across the world in Europe, USA and Asia,” said Mr Thomas.
“Our main customers are amongst the largest nut processors and users in the world including Kraft Foods North America Inc and Trophy Foods from Northern America, C. G. Hackings and Sons Ltd and Delinuts B. V from Europe and Regency Spices LLP from the Asia, making us one of Africa’s most successful nut exporters,” he said.
Wondernut started cashew nut processing in Kilifi 15 years ago. It remains one of the largest processors and exporters of cashew kernels in Kenya.
“We value our customers so much and have ensured that we always provide them with quality products,” he said. “Our macadamia factory in Nairobi is ISO 22000 compliant, equipped with all modern equipment and facilities. We employ 500 people on permanent basis and are guided by qualified managers.”
The entry of the new processor is set to intensify competition in the sector with farmers being the winners as prices are likely to go up while production growth remains sluggish. Competition is expected from Equatorial Nut processors, Kenya Nut and Jungle Nuts which are already processing nuts for the local and export market.
Wondernut and Jungle Nuts, however, might have a competitive edge as both are operating within the Export Processing Zones where they enjoy tax incentives and other facilities such as good infrastructure and cheaper electricity.
Mr Thomas says his company plans to integrate other oil crops and start producing macadamia oil next year. He believes the single act by the then Agriculture minister did not only boost Wondernuts (K) Ltd, but all the other six nuts processors, some that were facing closure due to low supply as most farmers exported them raw to Asia and mainly China and India.
Mr Thomas was among a group of stakeholders in the nuts industry that visited the then Agriculture minister to convince him that Kenya had the capacity to process all the produced nuts.
Mr Ruto then appointed a four-man taskforce headed by former Kilifi Cashew Nuts Company managing director John Safari Mumba to assess the situation and make a recommendation. The taskforce recommended a blanket export ban on raw macadamia, cashew nuts, peanuts and bixa.
According to the Nut Processors Association of Kenya secretary general Charles Muigai, production of macadamia has risen from 13,000 tonnes to 27,000 tonnes. Farmers’ pay has also gone up to Sh130 per kilogramme compared to Sh30 paid earlier.

No comments :

Post a Comment