By SIMON CIURI, sciuri@ke.nationmedia.com
In Summary
- Bread maker seeks cash from KCB as it plans to diversify products.
- The milling plant is targeted for completion by the end this year.
Bread maker Kenblest Group is in negotiations with KCB for a Sh1 billion loan to finance the expansion of its milling plant.
The Thika-based company says KCB has already
advanced it Sh180 million for buying a new fleet of vehicles, while
clearing of site and excavation for the milling plant has already
started.
It manufactures a range of flours for domestic
consumption in addition to baking flour, which is fed directly into the
Kenblest bakery.
“We are in talks with KCB to finance the project
at Sh1 billion and we are optimistic the whole transaction will
be sealed by the end of next month,” said Kenblest Group chief
operations officer Neel Shah in an interview.
The milling plant is targeted for completion by the end this year.
The company will also use some of its cash
reserves to co-finance the project. Kenblest is said to be the biggest
bread maker in Kenya, with capacity to produce 330,000 loaves per day.
The new wheat and maize milling plant will boost
production to 300 metric tonnes per day compared to the current 200
metric tonnes.
It is also expected to create employment for an additional 200 people in addition to the current 700.
“This is a huge investment and is in line with our
expansion plans as we seek to diversify our product portfolio by end of
this year with the aim of increasing our presence in the market and
boosting our sales volume,” said Mr Shah.
Kenblest Group, which in addition to producing
bread also deals in textiles, mineral water, maize meal and plastic
paper bags is panning diversification into more fast moving consumer
goods, though Mr Shah declined to disclose the new products in its
pipeline.
“Every company that values growth must seek to
diversify and this is one of the key areas we are focusing on. The
strategy is to create a strong foot print in the market while at the
same time going with what is selling in the market,” said Mr Shah.
A new premium bread under its Kenblest brand is also being developed.
“There is a lot of potential in the Kenyan bakery market,’’ he added.
Kenblest Limited is part of the family-owned Kenblest Group commissioned in 1982 to produce bread.
The business was founded in 1937 with the
incorporation of “Shah Kanji Ladha and Company” in Thika, by Kanji Ladha
Shah. The shop located in the centre of Thika town, traded in textiles
and general goods.
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