Stanbic launches ‘more than bank’ campaign

DAILY NEWS Reporter

STANBIC Bank Tanzania unveiled the ‘more than a bank’ campaign as a financial institution impacting and empowering individuals and business owners to grow by providing financial tools.

Stanbic Bank’s Head of Marketing and Communications, Desideria Mwegelo said in Dar es Salaam yesterday that the campaign aims at providing

knowledge to clients that bank is more than physical transaction of cash.

“When we partner in bringing power to a community for example, we are indirectly enabling industrialisation, education and all the associated benefits that come with having electricity,” she said. Similarly, through the home loans, she said individuals are empowered to own homes that provide lasting memories for families.

Tanzania’s Development Vision envisions high level of human development and expects the country to graduate to middle income status by 2025. Stanbic is aligned to the nation’s goal as it strives to use the power of financial services to uplift the lives of Tanzanians.

The bank recently received accolades at the Banker Africa awards for being Tanzania’s ‘Best SME Bank,’ further demonstrating bank’s commitment to making progress real for businesses thus driving inclusive economic growth in the country.