A Kenyan friend who is a big wig in corporate Kenya, has a wonderful story about how he started out.
Shortly
after he graduated from university in the late 1980s, he got a job as a
very junior chap in a Nairobi-based multinational that sells
fast-moving consumer goods — like toiletries, cooking oil, beverages —
in East Africa.
In Uganda, President
Yoweri Museveni’s National Resistance Army (NRA) rebels had only
recently won their bush war and taken power. Around 1992 he was sent to
Kampala to open distribution for the multinational’s products. He
checked into today’s Sheraton Hotel, and spent days visiting big stores
and traders in Kampala. After a week, he returned to Nairobi
empty-handed.
However, he had been
told that if he wanted to make a breakthrough, he needed to go to the
vast backstreet informal business district called “Kikuubo”, a cross
between Nairobi’s Eastleigh and Gikomba, where the people who moved
things in Uganda were based.
Some
months later, he was sent back to Kampala. He checked into a less
glamorous hotel near Nakasero Market in downtown Kampala. In the
morning, he wore his t-shirt, jeans, and sneakers (not the suit and tie
he had donned the last time), and headed to Kikuubo.
After
many hours looking and asking around, he landed at the shop of a big
player in Kikuubo. At the corner of his shop, was a pile of money from
the floor to the ceiling.
They chatted, the chap liked him, and they got
down to business. When he told him the volume of products he wanted, my
friend nearly fell off his chair. It was several times more than the
company had projected for the total Ugandan market.
The
big kahuna explained to him that he would sell some of it in Uganda,
but he had “my people” in Democratic Republic of Congo, Tanzania, Sudan,
and further afield into central Africa.
Upon
inquiring how, from Kikuubo, he was able to distribute goods so far and
wide, the chap just gave him a knowing smile. He understood.
My
friend did the deliveries to Kikuubo from Nairobi for many years, and
the company was very pleased. Before long, he was a deputy manager. To
this day, he still prays to Kikuubo.
The
East African Community (EAC) hadn’t been reborn yet, then, and the
Uganda of today is very different. The investments in infrastructure and
regional integration means the Kikuubo trader today moves his goods
through less mysterious routes, and pays a little tax.
But
the EAC, the governing structure built to steward these fortunes, is
creaking, with the leaders unable to meet and take the decisions that
would oil its wheels.
The biggest
scandal is the sight at East African borders, with trucks spending days
in queues over 20 kilometres long waiting to clear.
The
Northern Corridor is strewn with additional weighbridges, where there
are more queues to navigate. Behold the dead hand of East African
bureaucracy.
The irony is that if my
friend had started in this period where, admittedly, there has been some
progress to speed up movement of goods in the EAC, he wouldn’t have
been as successful. He might not have gone beyond junior marketing
officer.
EAC leaders seriously need to clock back in on this East African project.
Charles Onyango-Obbo is curator of the “Wall of Great Africans” and publisher of explainer site Roguechiefs.com. Twitter@cobbo3
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