attempt
to challenge Google’s popular smartphone navigation software.
Apple spent years rebuilding the application, its cars travelling
millions of miles to map roads after a version launched in 2012 was so
problematic it prompted a rare public apology from chief executive Tim
Cook.
Mapping programs on mobile devices is seen as a way to stay in tune
with smartphone lifestyles and pursue opportunities to make money
connecting people with nearby offerings such as restaurants, theaters,
clothing shops and other businesses.
Apple said the redesigned “Maps” program is fast, accurate, and
comprehensive, even weaving in transit options in some locations.
Maps is to begin rolling out in Europe in coming months.
“We set out to create the best and most private maps app on the
planet that is reflective of how people explore the world today,” Apple
senior vice president of internet software and services Eddy Cue said in
a release.
“It is an effort we are deeply invested in and required that we
rebuild the map from the ground up to reimagine how Maps enhances
people’s lives — from navigating to work or school or planning an
important vacation — all with privacy at its core.”
Apple Maps had some features similar to those in Google Maps, such as
pictures of locations taken at street level and artificial intelligence
to check the status of flight reservations noted in email boxes or on
calendars.
As with other products, Apple stressed work done to protect user
privacy, such as obscuring search terms, routing, and other data,
according to the company.
Apple on Thursday said it has
finished rolling out an overhauled map app in the US in another
No comments:
Post a Comment