Summary
- Kenya Orient Insurance Limited irregularly used the image of one Kevin Kimani Mungai on its Facebook page.
- The claimant won the case he had filed against the insurer through lawyer Titus Koceyo, which the court said was a unique one.
- Mr Koceyo told the court that the company posted Mr Mungai’s photograph for a promotional advertisement without consulting him first.
Kenya Orient Insurance Limited will part with Sh500,000 in
compensation for using a photo of its client on its social media page
without his consent.
Milimani Commercial Court senior
principal magistrate Addah Obura slapped the judgment on the insurance
firm after establishing that it irregularly used the image of one Kevin
Kimani Mungai on its Facebook page.
The claimant won the case he had filed against the insurer through lawyer Titus Koceyo, which the court said was a unique one.
Mr Koceyo told the court that the company posted Mr Mungai’s
photograph for a promotional advertisement without consulting him first.
“The
advertisement ran from October 18, 2013 and received over 18,700 likes
and visitors for the defendants (Kenya Oriental Insurance) own economic
gain,” said Mr Mungai through his advocate.
He told the court the insurer took his photo when he went to collect a mobile phone, which he had taken for repair.
The device had been insured with Kenya Orient.
Upon
inquiry as to why his photo was being taken, he said the insurer told
him “it was proof they had repaired the phone to avoid any future
claims”.
“However, he was allegedly surprised when he later received
several calls, e-mails and communication from family and friends asking
whether he is advertising for the defendant,” Ms Obura stated in her
judgemnt.
The magistrate said the company admitted that
it had taken the photograph of the plaintiff (Mungai) and posted it on
the Facebook page though not for economic gain.
The
insurer defended itself saying it was customary for it to post events
touching on their mobile products — a fact which the plaintiff was well
aware of.
Kenya Orient urged the court to dismiss the compensation claim against it as Mr Mungai did not suffer any loss or damage.
In the judgement, the court observed there was no evidence of consent to post the photograph from Mr Mungai.
“Such consent was necessary,” Ms Obura ruled.
The
court concluded that the photographs posted in the company’s social
media page was to gain financial mileage in their business.
“This
clearly is a form of marketing in the eyes of an ordinary man. Orient
is in the insurance business…It is not convincing that they were merely
advertising and were not gaining anything from such visits to their
Facebook page,” she added.
“In view of the foregoing I hereby enter judgement in favour of Mr Mungai in the sum of Sh500,000 plus costs and interest.”
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