Lucky motorists to get free fuel

Between January and June, the big oil firms controlled 85.3 per cent of the market in June 2007 compared to 79.3 per cent in March 2010 and 78.3 per cent in March 2011.  

DAILY NEWS Reporter

WITH the end of the year and the festive season approaching, an oil company, GAPCO, yesterday announced free fuel offer to its customers in a one-month promotion drive christened Fuel-Swipe and Win campaign.

GAPCO officials said that they are aiming at giving away 4,000 litres of free petrol or diesel to 100 lucky card members over a period of four weeks. Under this arrangement, from 18 revamped fuelling GAPCO outlets in Dar es Salaam, 25 lucky Safari Card holders will be rewarded 40 liters of free fuel through a weekly draw.

“Through the GAPCO Safari programme, we want to keep customers happy and coming back. In addition to the offer to individual motorists, we are also introducing cards for the fleet and corporate customers.

These cards, along with offering loyalty returns, will also empower users to manage their funds effectively,” said Ms Caroline Kakwezi, GAPCO Marketing Manager in Tanzania.

She added that, as GAPCO is commemorating the first launch anniversary of its GAPCO Safari Loyalty card programme, the company is in a bid to further reward, engage and build lasting relationships with its valued customers.

“With the vision of bringing more miles and more smiles to our customers, our focus in the future will be towards expanding our service and value added offerings to deliver memorable and rewarding fuelling experience,” added Ms Kakwezi.

Moreover, GAPCO confirmed that customers can increase their chances of winning as they fuel more and more, insisting that these incentives are in addition to the reward points redeemed by customers for free fuel.

Earlier this year, GAPCO had embarked major transformation by coming up with a distinct brand differentiation initiative by introducing a more elegant, dynamic and friendly look and feel to its outlets in Dar es Salaam