Corporate News
By EVELYN SITUMA
In Summary
- P&G’s decision to launch the cosmetic brands of deodorants, beauty soap, body lotion and fragrance is informed by an in-house research that showed “a gap” in the Sh100 billion market.
- P&G already sells the Gillette, Always, Pampers, Ariel, Head & Shoulders and Duracell brands in the Kenyan market.
Global consumer goods maker Procter and Gamble
(P&G) has launched a range of mass-market beauty products, targeting
a slice of the local multi-billion shilling cosmetics industry.
Share This Story
P&G on Tuesday unveiled the Camay cosmetic brands, entering a turf currently dominated by Unilever, Cussons PZ and L’Oreal.
P&G’s decision to launch the cosmetic brands of
deodorants, beauty soap, body lotion and fragrance is informed by an
in-house research that showed “a gap” in the Sh100 billion market.
P&G already sells the Gillette, Always, Pampers, Ariel, Head & Shoulders and Duracell brands in the Kenyan market.
Camay’s launch in Kenya becomes the first in Sub-Saharan Africa. P&G first unveiled the brands in Egypt in the early 1980s.
“The Camay launch is our first truly Sub-Saharan
beauty care launch as we are launching a whole range of products,” said
Victoria Kieti Chesire, the Camay brand manager.
The global beauty firm says it’s targeting
consumers whose lives were yet to be touched by its female beauty range
of products. “We want to help the Kenyan women to feel better and more
confident, this product will enhance this process,” said Ms Chesire.
Camay product range is distributed by Hasbah Kenya. The products will be available in retail stores across the country.
“Pricing is at the discretion of the retailer. But
for the soap it will be between Sh50 and Sh100 depending on the size,
deodorant roll on will sell for Sh270, spray will be Sh290, while the
body lotion will be sold for between Sh180 and Sh350 depending on the
size (100ml and 250ml),” said Ms Chesire.
No comments:
Post a Comment