Corporate News
By Lynet Igadwah
In Summary
- General Motors (GM) already sells the Hummer and Chevrolet Captiva models in Kenya, making Chevrolet Trailblazer its third sports utility vehicle in the local market.
- Priced at Sh4.9 million for the manual and Sh5.1 million for the automatic model, the Chevrolet Trailblazer is slightly cheaper than a new Toyota Fortuner which costs about Sh6 million.
General Motors East Africa has stepped up competition
in the luxury car market with the introduction of Chevrolet
Trailblazer, which is set to compete against models offered by Toyota,
CMC Motors and RMA Kenya.
Share This Story
The Chevrolet Trailblazer is comparable to models such as
Toyota Fortuner, Prado, the Land Rover Discovery (sold by RMA Kenya) and
Ford Everest (CMC Motors) in terms of pricing, carrying capacity and
engine power.
General Motors (GM) already sells the Hummer and
Chevrolet Captiva models in Kenya, making Chevrolet Trailblazer its
third sports utility vehicle in the local market.
Priced at Sh4.9 million for the manual and Sh5.1
million for the automatic model, the Chevrolet Trailblazer is slightly
cheaper than a new Toyota Fortuner which costs about Sh6 million.
Rising demand
Auto dealers are seeking to tap rising demand for
SUVs by Kenya’s middle class which prefers them for their high ground
clearance that allows for easier navigation on rough roads.
“The need in the market is evident and General
Motors has seen it fit to introduce the Chevrolet Trailblazer into the
developing luxury market which values quality, comfort and peace of mind
in its motoring endeavours,” said Rita Kavashe, GM East Africa managing
director.
Car enthusiasts also prefer SUVs due to their relatively higher cargo carrying capacity compared to saloon cars.
“The Trailblazer will work hard to beat the
competition and we expect it to find similar success as in other key
global markets,” said Ms Kavashe in Nairobi on Tuesday during the
unveiling of the car in the Kenyan market.
No comments:
Post a Comment