By Adeyemi Adepetun
Carl Cruz
Airtel
Africa has announced the appointment of Carl Cruz as Managing Director and
Chief Executive Officer of its Nigerian arm.
The appointment, which takes effect from May 5, 2023, will see Cruz join the Executive Committee as
the Regional Operating Director reporting to the Airtel Africa Group CEO, Segun Ogunsanya, as well as the Board of Airtel Networks Limited (Nigeria).Cruz, who takes over from C. Surendran, has over 31 years of
business and corporate experience from multiple geographies across Africa and
Asia. In his most recent position, Cruz served as the Chief Executive Officer
and Managing Director of Unilever in West Africa, with responsibility and
oversight of three listed operating companies, including Nigeria, Ghana, and
Francophone Africa.
He was a board member in the role of Executive Director in
Unilever Nigeria Plc and a non–executive director on the board of Unilever
Ghana representing Unilever as a shareholder.
Prior to this, he was the Chairman and Managing Director of
Unilever Sri Lanka, in addition to occupying leadership roles in Unilever
Philippines and Hindustan Unilever India. Throughout his career, Cruz has
managed strategic and directional responsibility in sales, distribution,
customer and brand development, trade development and commercial engagement.
He holds a Bachelor’s degree in Marketing Management from the
University of De La Salle, Philippines.
Speaking on Cruz’s appointment, Ogunsanya said, “Mr. Cruz brings
to Airtel Africa a wealth of business experience, exceptional track record and
strong values. He has a solid record of accomplishment as a strategic and
transformational business leader who thrives on problem-solving and building
strong teams to deliver business growth. We look forward to working with him to
steer our largest region and to deliver on our corporate purpose of
transforming lives.”
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