By Standard Reporter
Business
The Sh20 price per newspaper includes data usage, meaning a customer’s
data bundle will not be consumed when reading through each paper.
Safaricom has partnered with The Standard Group and other media houses
in a deal that will see newspapers made available to smartphone users at
Sh20 per issue.
The amount will be deducted from
the customer’s airtime, enabling them
to buy and read newspapers on the go for seven days. “We are pleased to
be part of this initiative, which is a demonstration of our commitment
to fuse journalistic creativity with digital innovation in a
collaborative venture that we hope will bring value to our esteemed
readers and give customers easy access to our newspapers during the
pandemic period,” said The Standard Group Chief Executive Officer
Orlando Lyomu.
The Sh20 price per newspaper includes data usage, meaning a customer’s
data bundle will not be consumed when reading through each paper.
Mobile phone
No registration or signup will be necessary, neither will customers be requested to download and in-stall any application.
“The world is quickly evolving to be digitally-led and we see our
customers increasingly seeking ways in which they can achieve their
goals by tapping into the convenience of their smartphone,” said
Safaricom Chief Executive Peter Ndegwa. “We are glad to partner with
media houses to digitise the newspaper channel and make them available
on the mobile phone.”
The service can be accessed by visiting Safaricom.com and selecting the “Discover” option followed by “Newspapers.”
Nation Media Group Chief Executive Stephen Gitagama said the firm will
continue to explore different solutions to keep its readers informed.
Customers can also dial *550# to purchase the newspapers. The Standard
Group newspapers include The Standard, Saturday Standard, Sunday
Standard and The Nairobian.
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