Raheem Akingbolu
The digital world will this Saturday
receive a boost with the launch and presentation of a new book “Reasons
Entrepreneurs must embrace Digital Marketing.” The presentation is
scheduled to take place in Lagos.
As part of the activities put in place
to push the book, some notable individuals would be honoured for their
support towards the production of the book and award of recognition
would be presented to some individuals.
According to the Author March Oyinki, the book would help digital migrants unfamiliar with today’s digital reality to function.
The new book would also help those in
the academia, who sometimes find digital marketing incomprehensible
because of the intricate nature of the subject, which is dynamic and
tends to change quite rapidly, to catch up.
“That is true especially when you
consider the array of digital marketing channels that one must contend
with when developing a corporate digital marketing strategy” Oyinki
said.
The author said digital marketing still
poses a challenge even for the millennial generation who are so Internet
savvy, as many of them erroneously see digital marketing mainly as
social media.
He said the 250-page book, should be a must read by all who want to benefit from the new, engaging digital world.
The book “Reasons Entrepreneurs Must
Embrace Digital Marketing”, a thirty-chapter book scintillates with all
the dynamics, trends and indeed, the ABC of digital marketing.
It is a hands-on guide to the subject,
written specifically to provide guidance to start-ups and entrepreneurs
who are finding new, innovative and effective ways to engage millions of
Internet users surfing for products and services, with the intent to
drive traffic to their websites and scale up businesses in quantum
leaps.
The book reveals some of the intricacies
of digital marketing that will help readers have clear understanding,
expand and transform their digital experience in the emerging global
digital world.
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