Ogilvy Africa CEO Mathieu Plassard. PHOTO | COURTESY
Public relations agency Ogilvy Africa and its clients won 11 out of 37 awards at the 2019 African SABRE Awards.
The win was alongside its clients Safaricom
, Coca-Cola, Kenya Airways
, Unicef and the government of Ghana, Kosmos Energy Limited and Gold Fields Ghana.
The
firm won in five categories. The Chapa Dimba na Safaricom campaign won
in the Marketing-to-Consumer category while BLAZE by Safaricom took the
lead in the Marketing to Consumers.
Kenya Airways topped the Consumer Products and Services category for launching direct flight from Nairobi to New York.
Ogilvy
Africa CEO Mathieu Plassard said the win was an affirmation that the
firm was helping brands reach targeted audiences through ideas that grab
earned media and influence.
“These awards symbolise
that we are moving with the times and our integrated communications
approach is helping us solve our clients’ most pressing business
challenges while reaching our targeted audiences,” said Mr Plassard.
Ogilvy
Ghana won in the integrated marketing category for “Ghanaians against
Child Abuse” in partnership with Unicef and Government of Ghana, as well
as the mining and extractive industries category with Kosmos Energy
Ltd.
The agency was also awarded certificates of
excellence in superior achievement in brand-building category. This was
due to launch of direct flight from Nairobi to New York.
It also won Gold Sabre Award for PR in Eastern Africa for Chapa
Dimba na Safaricom, Food and Beverage category for Coca-Cola World Cup
Campaign and Integrated Marketing category for Coca-Cola Africa Cup.
“Over
the last years, in line with our integrated approach, we have assembled
teams that deliver effective communication work for our clients in line
with growing demand for strategic communication in an earned media
world,” said Mr Plassard.
The awards will be presented
on May 17 at a gala dinner during the African Public Relations
Association’s annual conference in Kigali, Rwanda.
No comments:
Post a Comment