Asus has been eyeing to grow its mobile PC business in the African market. FILE PHOTO | NMG
Taiwan-based computer, phone hardware and electronics
multinational AsusTek Computer Inc, which trades as Asus is set to
invest in East African market expansion three years after launching in
Kenya.
Asus which has been eyeing to grow its mobile PC
business in the African market said it would expand and consolidate its
reach in East Africa after solidifying its Kenya base.
“We
seek to serve and eventually develop other regional markets like
Uganda, Tanzania and Rwanda out of Kenya,” said Simplice Zaongo,
business development manager for eastern and southern Africa. “The
Kenyan market has been receptive to our products.”
Asus established a legal entity in Kenya three years ago with an
eye on growing its business in the African market. The company also
runs operations in Nigeria and South Africa.
The Kenyan
electronics market has seen the entry of several entrants driven by
growth in the middle class and a rise in innovation in ICT.
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