By Emma Okonji
MTN
Nigeria in partnership with Communication and Marketing Research Group
Limited (CMRG), has launched a business tool for customer insight,
focusing on delivering a better business experience.
Christened
‘MTN Smart Survey,’ the service offers survey delivery through the USSD
channel to MTN subscribers that have been profiled based on specific
attributes, such as age, gender, location, among others.
The tool
was also designed in a way that rewards customers with N100 MTN airtime
upon completion of questions administered through the survey.
The MTN
Smart Survey is in line with the established fact that by 2023
governments will begin to explore replacing census with big-data
technologies.
That is,
the rate at which technology is constantly changing our realities and
forcing more organisations like start-ups and the already established
organisations to get on board, leveraging data to drive revenue growth.
Speaking
at the event, the Chief Enterprise Business Officer, MTN Nigeria, Lynda
Saint-Nwafor, explained that businesses and organisations who subscribe
to the service would be provided with analysis, reports and
recommendations based on the feedback of the respondents through an
accredited research agency.
Saint-Nwafor, also reiterated MTN’s commitment to providing tailor made solutions for everyday business challenges.
According
to her, “We are excited to know how this platform will help in
sharpening business ideas and directions in the Nigerian market and MTN
Nigeria remains committed in providing platforms to provide seamless
business flow, the MTN Smart Survey is not just a tool but a strategic
driver and a real enabler of business performance.”
Guests
in attendance from different business sectors in Nigeria were opportune
to test the survey platform beforehand to know how this business tool
can interest their customers and business at large.
MTN said
it would continue to seek ways to contribute to the Nigerian economy by
extending its partnership capabilities to brighten the lives of small
business owners within the country.
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