THE Tanzania Communications Regulatory Authority (TCRA) has urged mobile phone operators to stop inserting business adverts before a customer call is connected, following a number of complaints raised by mobile phone users in connection with the matter.
The recommendation was made recently in
Dar es Salaam by the TCRA Director General, Engineer James Kilaba,
during a special interview on complaints raised by mobile phones users
on adverts offered by mobile phone companies before a client call is
connected.
Eng. Kilaba said that the regulator has
already written to all mobile phone companies to inform them on the
matter and invite them for discussions to see how the problem can be
tackled.
“As communications regulator we are
aware of the matter and some customers have been complaining that such
adverts cause inconveniences, especially when a person has an emergency
and need to be connected directly instead of listening to adverts and
music from the operators.”
Giving further clarification on the
matter, Eng. Kilaba urged the mobile phone operators who have been
inserting such adverts to halt them to avoid the inconveniences
encountered by subscribers.
The TCRA boss cited an example of such
adverts such as ‘Jaza Ujazwe’ or other business adverts run by some of
the mobile phone companies in the country, which come before a caller is
connected as not appropriate.
The caller needs to be connected
directly with the connecting ringtone or a busy tone whenever the number
dialed is busy or be informed that the number is not reachable instead
of giving him or her a series of adverts.
According to Eng. Kilaba, TCRA is
expecting to meet with the mobile phone companies which are operating in
the country on July 6 to discuss the matter and give directives and
resolutions on the matter.
However, Eng. Kilaba unveiled that
business adverts are not but the only problem with the adverts is where
they are slotted by the operators and that has been a major problem to
many of their customers.
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