Mobius
Motors, the manufacturer of the Kenya-made vehicle designated as
Africa’s cheapest, says it will start production of a second and
improved version of the car next year.
Joel Jackson,
the British entrepreneur who is the brains behind Mobius, said the
company plans to manufacture “significantly” more units than the 50 they
produced and sold in the first run last year.
The
first model of the vehicle, which is designed for Africa’s rough terrain
and off-road driving, hit the showroom in October 2014, retailing at
Sh950,000 (Sh1.1 million inclusive of tax).
“We are
excited about the launch of our new Mobius II model next year, which
will see a significant ramp up in production volume,” Mr Jackson told
the Business Daily on telephone.
“We will be making and announcement about the next production run at the end of December.”
The
upcoming Mobius will come with advanced features including power
steering, sealed side windows and lockable doors. It will also have a
higher ground clearance, an improved exterior and interior design.
The
original model was stripped of extras such as power steering and
internal fixtures and the new version is looking woo a wide clientele
base with the improve features.
Mass production of the
first Mobius version started in April last year with Thika-based motor
vehicle assembler Kenya Vehicle Manufacturer (KVM) kicking off with 50
units.
Mobius has now written to prospective buyers to
make reservations and deposit Sh50,000, which is refundable fee should
one change their mind.
“I am glad to inform you that we
have the next model coming soon. We are accepting pre-orders now,” the
car manufacturer states in its offer letter to prospective customers.
“Designed
with local road conditions in mind, the new Mobius II combines the core
performance of an off-road car to cover long distances on all roads
reliably and comfortably.”
Mr Jackson built the firm
from scratch until 2015 when Mobius became a focus of local and foreign
investors. American billionaire Ronald Lauder offered an undisclosed
convertible debt to help it assemble the first units and establish a
distribution network.
Lack
of affordable commercial vehicles such as pick-ups has forced Kenya’s
rural-based SMEs to turn to station wagons like Toyota Probox to ferry
goods through the rough rural terrain.
The car can sit
eight passengers, including the driver, and it has a large cargo base.
Mobius has a loading capacity of 625 kilogrammes and a top speed of 160
kilometers per hour.
At Sh950,000, the car is
significantly cheaper than the lowest priced showroom models in the
market that cost more than Sh2 million.
Mobius target
market is small and mid-sized enterprises (SMEs) in agribusiness,
infrastructure as well as supplies operating in remote rural areas and
who require a vehicle that can withstand the rough terrain.
The
car manufacturer also targets the lucrative tourism market for riders
in the national parks as well as governments agencies, especially those
located in remote rural outposts.
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