VICE-President, Ms Samia Suluhu Hassan, is expected to grace a ceremony at which Top 50 Tanzanian Brands organised by the Tanzania Private Sector Foundation (TPSF) will be awarded.
"The event is aimed at recognising contributions made by producers and manufacturers in the production of locally made products," said the TPSF Executive Director.
Mr Simbeye said the event which will attract about 400 participants is a culmination of the Top 50 Tanzanian Brands competition. He pointed out that the goal of the competition was to change perception by consumers towards local products.
"Twenty out of the Top 50 Tanzanian Brands have also been selected for the best African brands competition to be held in Egypt," he observed. Proudly Tanzanian Campaign Manager, Mr Emmanuel Nnko, said the campaign was jointly being carried out by TPSF and Tanzania Bureau of Standards (TBS). He added that TPSF borrowed a leaf from South Africa which embarked on such campaign in the past 15 years.
"The campaign is geared towards raising awareness on the production of quality products made in the country," he said. Mr Nnko said the campaign would facilitate to increase consumption of the locally made products, a situation that will increase revenue collection in the country.
Unveiling the campaign in the city recently, Mr Simbeye said the campaign was based on four priority areas namely creating awareness, emphasising on the need for using locally produced high quality products, encouraging businesses to increase the value of their products and using locally produced raw materials. "In launching this campaign, we decided to start with the introduction of the Top 50 Tanzanian Brand Awards 2016," he said
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