By SCOTT BELLOWS
Researchers endeavour to maximise how employees feel committed to their organisation.
However, many managers woefully misunderstand the emotional bond that employees hold with their employers.
Inasmuch, supervisors fail to illicit commitment
from their staff. A disconnect exists between what social science knows
and what organisation management actual does that cause the voluminous
masses in the labour force to lead unfulfilled work lives.
On the employee side, legions of workers commute to
work day in and day out across Kenya. Workers arrive at their offices
with a dreary feeling of forced inevitably.
People need to eat, children must get educated, and
rent or mortgages must be paid. During the drudgery, millions of
workers feel an inner emptiness.
Their employing organisation could collapse today,
but as long as they obtain a different job tomorrow, then no problem.
In so doing, multitudes of staff work to eat and do not work to thrive
and feel whole. Their real life consists of after work time and
employment time stands as a necessary evil.
On the other hand, millions of other Kenyans feel a deep sense of joy and fulfilment by working for their employers.
Their commitment does not result from exuberance over holding just any job, but from working for their specific organisation.
While some tasks in every job become repetitive,
some meetings boring, and deadlines stressful, numerous labourers feel
emotionally bonded to and find great identity in their organisations.
Every worker must strive for workplace scenarios
throughout the course of their lives that causes them to feel the most
committed.
Sociological researchers who focus on organisational commitment know it represents the psychological state of employees.
Researchers James Lincoln and Arne Kalleberg
delineate that organisation commitment encompasses the degree to which
an employee feels devotion to a particular entity.
Scientists Natalie Allan and John Meyer concentrate
on the links that employees hold between themselves and the
organisation that reduce the likelihood that the employee will quit
their employer.
Employees can hold three different types of organisational commitment.
First, continuance commitment encompasses the costs that employees associate with leaving their organisation.
If workers view the costs as too high for switching
jobs, then they are less likely to jump ship. Costs may come in the form
of time, inconvenience, stress, or monetary losses or payouts.
Second, normative commitment embodies an employee’s feeling that they are obligated to stay with their company.
If a staffer feels guilty for possibly quitting or
feels grateful that the employer covered his or her education expenses,
for example, then he or she holds high normative commitment.
Third, researchers call the emotional attachment,
identification, and involvement with their organisation as affective
commitment. Affective commitment measures dedication from a positive
perspective, not the avoidance of costs or guilt.
Executives, therefore, should attempt to maximise
employee affective commitment as their greatest priority and build
loyalty through normative and continuance commitment as secondary.
So gauge your affective commitment to your
organisation by asking yourself the following eight statements that
represent how much you agree with each proclamation.
Take each declaration and judge it in your mind on
the following 1, 2, 3, 4, 5, 6, and 7 point scale whereby each number
represents your opinion: Strongly Disagree (1), Disagree (2), Somewhat
Disagree (3), Neither Agree nor Disagree (4), Somewhat Agree (5), Agree
(6), Strongly Agree (7).
I would be very happy to spend the rest of my
career with this organisation. I enjoy discussing my organisation with
people outside it. I really feel as if this organisation’s problems are
my own. I think that I could not easily become as attached to another
organisation as I am to this one.
I feel like ‘part of the family’ at my
organisation. I feel ‘emotionally attached’ to this organisation. This
organisation has a great deal of personal meaning for me. I feel a
strong sense of belonging to my organisation.
Now add up the numbers for each of your answers.
Take your total and divide it by eight (8) to give you your average
response.
If you scored a 5.5 or higher, then you feel deeply
committed to your employing organisation and strongly identify with it
such that staying with the firm makes logical sense. If you scored your
average results between a 3.5 and 5.5, you lack an emotional connection
and should start thinking of different organisations or industries for
which to work.
Unfortunately, if you rated your organisation
commitment on average below 3.5, then you hold deep disdain for your
employing entity and the thought of sticking with the firm and
continuing your work upsets you to your core.
In such a scenario, a new job would suit you as a matter of necessity.
Mountains of research link high employee affective
organisation commitment to positive workplace behaviour such as tasks
completed better and more altruism in the workplace, greater intentions,
such as lower intention to quit, and better individual performance and
organisational profits.
Executives may solicit more commitment from their
employees by building greater trust that employees hold in top
management which proves even more critical than trust in employees’
direct supervisors. Also, offices must operate with strong
organisational justice and fairness
Read Business Talk next Thursday in the Business Daily
for an analysis and self-perception tests about whether your boss,
co-workers, and organisation are truly trustworthy and if you should
make yourself vulnerable to them and their decisions as the series on
whether you should quit or stay with your job continues.
Share your own job quitting or staying stories with other Business Daily readers through #KenyaTurnover on Twitter.
Prof Scott may be reached on: scott@ScottProfessor.com or follow on Twitter: @ScottProfessor.
In next week’s edition of Business Talk, we
explore “When Should You Quit Your Job: Part Eight”. Read current and
prior Business Talk articles as well as other knowledge at
http://www.ScottProfessor.com/knowledge-center.html
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